The optimization of the channel in the era of lighting needs to change "law" innovation

Introduction: change rapidly in the LED era, as a warm spring breeze rippled the waves of fashion of traditional lighting industry. In different stages of development of enterprises of all types, who also tempted heart throb, opened their battle innovation fall over each other. Has always been regarded as the king of the channel, still become the focus of competition for the military.

For a large number of traditional lighting brand companies, on the occasion of the transition to the LED brand list, channel optimization to become its own perfect, decisive action to win the market. However, based on the different personality characteristics, different stages of development, different cultural concepts, the optimization of the lighting and lighting industry has shown the characteristics of diversity.

Channel optimization -- the sail of brand enterprise

Channel optimization, is based on a certain target oriented enterprises, the existing channel system classification, restructuring and other measures to improve operational effectiveness. For the lighting industry, the optimization of the channel which covers many aspects, including the scientific classification of the existing channel system integration, restructuring, and policy strategies; the existing channels to guide, motivation, training, support, help them to improve the operation ability, keep up with the development and the pace of enterprise; some did not meet the elimination or downgrade management requirements to alleviate the burden on businesses, and so on.

Channel optimization is the process of self perfection and continuous optimization of enterprise management system. Channel optimization itself belongs to the enterprise operation function of self renewing and regulation, for example, replace a regional agents, the survival of the fittest belongs to the enterprise self "transfusion", are needed for any enterprise; relatively mature and sound channel network brand enterprises, optimize the channel frequency higher impact will be even greater.

Change is absolute, constant is relative, from the point of view of enterprise development, channel optimization is the guarantee of the healthy development of brand enterprises. Traditional lighting brand enterprises after decades of accumulation, the development so far, all the way to change the law reform, the classification of its channels, integration, subsidence and other timely adjustments to take advantage of the action, so far can be evergreen, vitality forever. As a channel system partner dealers, but also in line with the pace of the company's continuous optimization, common ups and downs, which is the development of the industry, changes in the situation, the need for enterprise brand forward.

Channel optimization is a double-edged sword

Channel optimization is the reform and adjustment in the process of enterprise development, it is the enterprise development to a certain stage, the original channel model is no longer adapt to market demand, or companies want to use the channel model to adjust further to do deep penetration to the market, aspects of goal, structure, policy system and other adjustments according to their own situation to channel.