The overall competitive advantage determines the pattern of lighting enterprises

Introduction: at present, the competitive landscape of the LED lighting industry has changed, the channel operating costs increased significantly, with a lot of patented products, but the current situation is a small number of troubled employees. Lighting industry market environment has changed, the competition has developed into an overall competition, if the enterprise only from marketing, products, services and other ports force, has been unable to meet the development needs.

Lighting enterprises must clearly recognize their own core values and the existing resources, according to the actual situation in the market promotion, product development, marketing, etc. the background of supply port full force, supplemented by effective channel model, in order to achieve the sustainable development of enterprises. In addition, enterprises must clearly recognize that the large and full channel model often can not guarantee the development of enterprises, but will accelerate the speed of the enterprise bankruptcy.

At present, many LED companies have not yet fully prepared under the background of supply chain products, etc., blindly invest a lot of money for advertising bombing and sweeping sea tactics, this approach will have the order reversed as the "Domino effect", is not conducive to the development of enterprises, enterprises may even lead to disappear in the industry consolidation tide. Shenzhen golden lighting industry Co., Ltd.

In the fierce competition in the industry, LED companies how to win this war? Move slow. LED lighting enterprises must be based on their own resources and development goals, the development of strategic deployment.

It is necessary to fully understand the characteristics of scale warfare, blocking, flanking warfare and guerrilla warfare.

For example, the size of the war for giant enterprises, blocking the war is suitable for a second line of business. In the future, with the further intensification of competition and further refinement of the division of labor, many companies in the LED lighting industry will become a supplier of brand enterprises, supporting business, which is the inevitable proposition of the development of the industry.