The right business model is to allow consumers to choose the key mobile TV

Overseas according to the latest news, research firm Jupiter said, more than 2/5 of mobile phone subscribers to video services interested, but mobile operators must find the right combination of content and methods will pay the right price system perfect.

In view of the 41% mobile phone users have opened video services, Jupiter research firm predicts that, compared with the current value of $62 million, the mobile phone media will create a value of $500 million in 2010.

Jupiter research company said that the development of mobile video services is still very slow, only 2% of mobile phone users to subscribe to the service. However, a survey found that 17% of mobile phone users are interested in watching TV via mobile phones, of which 11% of people said they would consume mobile phone short film.

Jupiter research analyst Juliet Ask said consumer demand in the mobile industry has been suppressed for a long time, as long as you can find the right business model, you can ignite the market.

O said in a statement: "we must find the correct method to be paid for content and suitable for the development of the market price wit combining the mobile industry at present."

Saud Sky, an analyst at Jupiter research firm, said that the adoption rate of mobile video services will be more dependent on the business model and technology or equipment based content. When consumers are interested in mobile video, they will spend a lot of money.