The rise of domestic brands of flat-panel TV manufacturers in Japan and South Korea was

Carefully layout in 2004, the China TV manufacturers to find the profit balance point in the high-end color TV. 2005, China's color TV industry will enter the era of high-end competition. From the beginning of 2000, after several years of keeping a low profile, in Chinese traditional TV market no longer scenery international brands: SONY, Toshiba launched a plasma TV in China, SHARP also with LCD TV reached after an absence of many years of market Chinese. Samsung, LG in plasma, LCD two line attack, PHILPS, Thomson and other European brands also eager. The lack of technical advantages of local brands, although the use of OEM production to follow up, but after the foreign brand new Diechu and market offensive, in the market only with licensing opportunities, without a fight. Until the beginning of 2004, high-end TV, especially the main market share of flat-panel TVs, but also in the hands of foreign brands.

This situation will be completely changed in 2005, China TV manufacturers in the market for international manufacturers to bring greater pressure, especially in the LCD TV market. Due to the great efforts Chinese mainland TV manufacturers investment, 2004 Hisense, SKYWORTH, Xoceco, Konka, TCL and Changhong six TV manufacturers to win China LCD TV market share of nearly 50%, plasma TV market share of 28%.

Recently announced in Beijing the first Chinese consumers (users) favorite brands poll "large-scale public welfare activities, such as high-end color TV Haier digital plasma TV, LCD TV, digital digital tube (CRT) digital TV, rear projection television across the board to the Czech Republic, was elected as the 2004 annual" China consumers the consumer favorite TV brand". At the same time, Chinese quality association also announced: LCD TV National Radio and television products quality inspection center of 4 domestic brands, 4 foreign brands for the first time in comprehensive evaluation, 8 key technical indicators in 6 categories by Hisense, the 6 principles are: contrast, brightness, sharpness, and intrinsic resolution level power, HD format compatibility, marking the Chinese LCD TV to Hisense as the representative in the key performance indicators for the first time beyond the foreign brands. All kinds of good news on the domestic color TV to win consumer dependence, the rapid occupation of the market has played a key role.

LCD TV from the size of the overall market, the 2004 LCD TV sales of about 400 thousand units, 170 thousand units compared to 2003, sales increased more than 1 times. However, in the LCD TV market competition from 2003 to the international brand and the four families, has evolved into the Xia Xin, Hisense, Xoceco, SVA more than and 20 enterprises to participate in market competition. Among them, the domestic new power to Xoceco represented by the rapid rise of achievement, LCD TV "new" fame at the same time, has had a disruptive impact on the pattern of high-end color tv.

From January 2004 to November, Xia Xin, Hisense, Xoceco, SVA as the representative of the "new" LCD share of more than 30%, or even slightly beyond the flat with LCD TV, SKYWORTH, Konka, TCL share of the Changhong four family, in the LCD TV in the Warring States period, the result of the market reshuffle is a new brand to catch up from behind. "One market pattern of New Fourth Army" step by step up.

According to the statistical data show that in 2004 January, the domestic color TV in the high-end market share of sales accounted for only about 40%, and now has accounted for more than 70%, and has continued to rise. Hisense, Xoceco and other brands, has been firmly occupy the first position in the plasma and LCD market classification.

And this year Chinese domestic flat-panel TV will win more market share. Price is the most effective weapon to win the market. To 32 inch LCD TV, for example, the price of domestic brands in between $8000 to $15 thousand, while the price of foreign brands in the 16 thousand yuan to between $23 thousand.

Today, "flat" is no longer a foreign brand patent, the domestic color TV enterprises no longer like the past every act and every move is not affected by the attention of foreign brands. The growing maturity of the domestic flat-panel large-scale expansion affects the hearts of foreign household electrical appliance enterprises. Japan and South Korea household electrical appliance enterprises have been regarded as a strong opponent of domestic household electrical appliance enterprises, and keep a close eye on their various actions. Domestic household electrical appliance enterprises in the flat aspects of the success of the Japanese and Korean companies really scared.

In short, 2005 tablet shuffle in 2005 and flat tiebreaker, who can get the match point we'll see.