The rise of the domestic mobile phone is not far away need to spend three threshold

Hosted by Beijing CCID data limited company "in 2005 sixth CCID China mobile phone user satisfaction product survey results conference held in Beijing. According to the results of the survey, the expert review, Haier, waveguide, Xia Xin and other domestic brands stand out, won the 2005 annual customer satisfaction brand, customer satisfaction quality and many other awards.

Such news will undoubtedly bring a warm winter in the domestic mobile phone. And shortly before this, the domestic mobile phone camp also reported positive. In the new round of customized mobile phone test, the domestic mobile phone once again finalists. The finalists mobile custom list for domestic mobile phone manufacturers Amoi two direct series mobile phone A310 and A320 handsome. In addition, the waveguide, Lenovo is also closely involved in the activities of operators and customized mobile phones.

The fact that once again proved that the future of the domestic mobile phone is not no, but feasible, the market is changing, the opportunity is always there, there is no advantage, no permanent disadvantage, domestic mobile phone should do their own thing, let the facts speak.

The rise of domestic mobile phone is not far away

The national policy for the domestic mobile phone green light at present, although the domestic mobile phone market share decline in pain, but one day the domestic mobile phone will rise again, the support of national policy has become a strong backing for the domestic mobile phone. The Ministry of information industry and the national development and Reform Commission jointly the State Administration for Industry and commerce, customs, State Taxation Bureau, the State Bureau of quality supervision and other relevant departments in September to carry out the treatment with vigour and vitality "black" action, the cause is "black" mobile phone spread one cause of the poor performance of the domestic mobile phone manufacturers. In addition, in terms of R & D, 3G and other domestic manufacturers, such as waveguide and the Ministry of information industry has also been a huge fund.

3G, the opportunity can not be missed, according to the Ministry of information industry data forecast, from 2006 to 2010, China's 3G users will show a rapid development momentum, by the year of 2010, China's 3G users will exceed 20 million. In the 3G era, the domestic TD-SCDMA technology scheme has become one of the three standards of the world. Because of the technical standards of independent research and development, domestic enterprises do not need to cross technical barriers, and the world with the same starting line. 3G terminal R & D, domestic mobile phones aggressive, Xia Xin, Lenovo and other 3G phones have been launched so that people believe that 3G terminal will no longer be a bottleneck restricting the advent of China's 3G era. Relying on the huge domestic market, with the advantage of low-cost manufacturing in China, there is no technical standards barriers to domestic mobile phone manufacturers will be bound to take off.

The advantages of local brands to challenge the advantages of foreign brands currently mainly in R & D advantages and brand advantages in two areas, but the local advantage of the domestic mobile phone is foreign brands can not be reached. The advantages of the domestic mobile phone in product development, is to learn more about China's national conditions, to understand the Chinese consumer psychology, habits and needs. If you can understand the consumer into the product features and applications of the design and development of domestic mobile phones can also win the market, Haier's super smart entertainment PCX success is a successful example. The reason why the popularity of high-end mobile phone PCX popular crowd, it is derived from the Haier mobile phone users on the high-end mobile phone needs to grasp the fashion and the ability to integrate a variety of high-end technology.

Overseas markets to provide a broad stage for domestic mobile phone market in the domestic market, while the international market for domestic mobile phone provides a stage for the show. India, Russia and other countries of the huge growth in the mobile phone market, coupled with the part of the European and American markets, the domestic mobile phone manufacturers to provide a lot of room for development. The past two years, China's mobile phone exports continue to rise, the performance of domestic mobile phones in overseas markets showed an upward trend. According to customs data show that the first three quarters of the total domestic brand mobile phone exports have more than 6 million units, close to the same period last year, 2 times. The waveguide outlet of 3 million 720 thousand mobile phone units, the total domestic mobile phone brand exports 66.22% of the total exports of 340 thousand units; Haier mobile phone has its own brand into the overseas market and achieved good results, the export share of 6.04%.

To have long and short but in war, the domestic mobile phone to rise again, in addition to make full use of their own advantages, also need a breakthrough in the disadvantage.

Domestic mobile phone needs of the three breakthroughs

First of all, we must break through the psychological barriers, adjust the attitude, actively challenge

In the early development of the domestic mobile phone market, some domestic mobile phone manufacturers eager to launch their own products through OEM mode, it is this speculation mentality that the domestic mobile phone manufacturers are busy in front of the huge market demand for money, while ignoring the timely follow-up to the development of products and services. Due to the quality of products can not be guaranteed, but also can not keep up with the after-sales service, causing consumer dissatisfaction, thus undermining the domestic mobile phone brand image, resulting in a moment of brilliance after the defeat. After experiencing this lesson, the domestic mobile phone should break through their psychological barriers, down-to-earth, to strengthen the development of independent brand products, to shape their own brand image, to meet the challenges of foreign brands.

Second, we must break through the technology to build the core competitiveness

Lack of core technology research and development capabilities, has been a key issue hindering the development of domestic mobile phone companies, but also one of the major gaps between domestic mobile phone companies and foreign multinational mobile phone giant. No core technology, it can not keep up with the replacement of the product, it is difficult to keep up with market demand, can not be launched in time the mainstream of new products