The score media network city color LED screen more

White outdoor years may try to shelter the LED screen advertising form." Yesterday, the white horse outdoor media (0100.HK, hereinafter referred to as the "white horse outdoor") general manager of marketing consulting center Tan Yanbin told the "First Financial Daily" said in an interview, the white horse outdoor have been studied in the forms of pricing and so on bus shelters using LED screen, is expected during the implementation of the pilot.

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"Fengshen" list for special brand to establish the largest shelter advertising network Whitehorse outdoor, currently in Beijing, Shanghai, Guangzhou City three of the market share of more than 90%, the share of the remaining 26 second tier city has reached about 50%. 2006 white horse outdoors in Shanghai trying to roll out the waiting booth scroll, and LED will be the next attempt. In Shanghai after all the waiting room for the transformation of the rolling screen, white horse outdoor in Shanghai will be waiting for the ad price increased by 30%. According to the latest report released by the white horse in 2006, after the transformation of the price did not bring significant decline in sales and rental rates. "We will move on to other cities." Tan Yanbin said. In the development of LED screen, Tan Yanbin said, taking into account the influence and effect of advertising, Whitehorse outdoor LED screen screen using the LED goal is to lead the public media network more city color. Tan Yanbin also said that taking into account the effect and cost of the LED screen has not yet been finalized, so try to push the price of LED advertising and specific timetable has not yet been released.