The status quo of China's LED lighting market: the market as a whole light

Has been in a state of cold. Industry has been popular vocabulary "LED" is not optimistic, I visited the Shenzhen market, found that many stores did not LED products, and some brands of LED products are also in a state of difficulty. Status: the overall market light Pearl River Delta is the birthplace of China's LED industry, its action represents the trend of the development of China's LED industry and trends.

Visited Shenzhen in another country, Lighting City Housing Building Materials City, building materials City, B&Q and some other professional or non professional lighting stores, I heard businesses most vocabulary is "bad" and "bad", "business is very short, compared with last year a lot".

For July and August, said the traditional off-season, there are some businesses directly with the author said: this year there is no light season lighting market points. Has been in a state of cold. Industry has been popular vocabulary "LED" is not optimistic, I visited the Shenzhen market, found that many stores did not LED products, and some brands of LED products are also in a state of difficulty.

Status: the overall market light Pearl River Delta is the birthplace of China's LED industry, its action represents the trend of the development of China's LED industry and trends. Shenzhen is one of the earliest LED Industrial Zone in China, currently engaged in LED technology and product research and development, production and application of the enterprise about more than 2 thousand, belonging to the technical field of most LED packaging and application, with Shenzhen as the leading packaging production in Guangdong, accounting for about 70% of the country, accounting for about 50% of the world.

However, the Shenzhen LED manufacturers, has been focused on foreign trade, do not pay attention to the domestic market, resulting in low visibility, coupled with not focus on self promotion, resulting in the domestic market information is not circulation, poor brand image. Thus in addition to some of the industry giants, LED lighting products of other brands in Shenzhen market are slightly surprising.

In addition, the professional operation of LED lighting manufacturers have thousands of homes, but in the market terminal, specializing in LED products business is very few, LED stores in the market is also relatively rare.

This is also reflected in the Shenzhen market, I see in some stores, business LED products store presentation is not standardized, non unified and standard image and operation mechanism, a lot of brands get together place, give consumers more chaotic image.

Coupled with the traditional lighting technology is low, it is easy to guide the product features, features, methods of use, such as clearly communicated to consumers. But because of the particularity of LED products, at present, many manufacturers boss, the salesman to LED related technology and the characteristics of the product are in a smattering of state, not to mention the corresponding training for businesses, shopping guide, shopping guide to face consumer questions also embarrassed, of course, will not be able to improve the sales. Survey: three heavy pressure caused the market downturn since April last year, Beijing was the first to immediately implement the purchase of housing in the city since the 43 National City property market, "restricted" significantly related.

From the first half of this year, whether residential or faster Xianfang, turnover has shrunk dramatically. The new real estate housing assets reduced orders, resulting in rising rents; housing Shoufu ratio, the interest rate increase, thus temporarily blow to the real estate sales, and the impact on the lower reaches of a series of Home Furnishing building materials industry, lighting industry is no exception.

Shenzhen, the major building materials market on the flow of the sharp decline, and in this rigid demand for housing after the fault occurs, this situation will continue to maintain a period of time. The real estate industry and the home industry has always been the same strain, closely related, therefore, the purchase order of the introduction, not only has an impact on the real estate industry, but also impact on the home industry. If the restriction order can obtain the actual effect, the development of the real estate industry will inevitably be limited, so Home Furnishing industry will inevitably be affected, in that case, Home Furnishing product sales situation is not optimistic.

The Eight Control Regulations on House Prices is just the beginning of the business nightmare, in March of this year, due to the rise in the price of upstream fluorescent lamps, energy-saving lamp business costs, the vast majority of energy-saving lamp enterprises have carried out the price increase of 10%-30%. For the sharp rise in raw material prices led to the lighting price trend, some businesses expressed an understanding of the attitude, said reluctantly acceptable, but there are many businesses complain repeatedly.