The strategy of market segmentation in LED product competition

The advent of LED universal trend, the market demand for better and cheaper LED lighting products increasingly strong. Looking at the current LED lighting market, although various LED lighting companies claim to LED lighting experts, also introduced a number of new LED, characteristic between natural products is not much, positioning is not clear, in addition to different product identification, the difference is very small. In the marketing, the lack of unique innovation.

So, where is the main battleground for LED? Where is the breakthrough in the market? According to statistics, in 2012, the overall size of China's semiconductor lighting industry reached 192 billion yuan, an increase of $156 billion compared to $23% in 2011.

With the development of LED technology, LED lighting applications continues to expand the scale of the widening of the application field has shifted to the shopping malls, office buildings, factories and other indoor lighting by outdoor lighting, and penetrate to the automotive, medical, agriculture and other market segments.

The advent of LED universal trend, the market demand for better and cheaper LED lighting products increasingly strong.

Looking at the current LED lighting market, although various LED lighting companies claim to LED lighting experts, also introduced a number of new LED, characteristic between natural products is not much, positioning is not clear, in addition to different product identification, the difference is very small.

In the marketing, the lack of unique innovation.

The reason lies in the enterprise one-sided Tandaqiuquan core market segments not concentrate all resources focus on relative advantage, lack of core competitiveness of a single product.

Therefore, facing the open accelerate national policy once again stimulated and LED lighting terminal market, how to quickly identify the enterprise positioning, product positioning, to subdivide the market to break the global barriers, thereby in technology, channels, market, brand and other aspects of the precipitation of a market segments to create core competence for for the LED market of the enterprises, it is very important.