The survival way of LED lighting enterprises under the new situation

At present, the global LED lighting industry is in a stage of rapid development. According to LEDinside estimates, by 2015 China's LED general lighting demand will reach $10 billion, to 2020 China's LED general lighting demand will reach $22 billion.

Policy oriented clear focus on supporting energy-saving lighting LED lighting gradually replace the traditional lighting is the trend. China's lighting electricity accounts for about 13% of the country's electricity consumption, the popularity of LED lighting is of great significance for the implementation of green energy saving policy in china. In recent years, the state has introduced a series of related policies, and constantly increase the intensity of LED lighting (see table below). The national development and Reform Commission, Ministry of science and technology and other six ministries issued the "semiconductor lighting industry plan" clearly, the output value of LED lighting energy industry average annual growth of around 30%, in 2015 reached 450 billion yuan (including the application of LED lighting products 180 billion yuan).

The technical performance of significant progress innovation applied in recent years, China's LED device luminous efficiency continues to improve, improve the technical level of blue devices to 120lm/W, 70lm/W red light green light devices, 140lm/W, reached the international advanced level. Silicon substrate key technology breakthrough, reaching 120lm/W, has achieved mass production, walking in the forefront of the world. Chip packaging to flip chip, COB, integrated packaging, modular and other forms of development, more in line with application requirements. China's independent innovation of metal organic source (MO source) to achieve large-scale supply, accounting for more than 60% of domestic demand. In the technical content of the highest, the largest investment in equipment, patent competition is the most intense epitaxial chip link, China's independent innovation sapphire substrate can meet the market demand of more than 50%.

In recent years, China's independent innovation LED products are used in a number of major projects, such as the 2008 Beijing Olympic Games, 2009 Shanghai World Expo stadium venues lighting lighting and lighting renovation of the Great Hall of the people in 2011, medium / large size LCD backlight and lighting field has entered the high requirement of technology. The need to increase the cost of reducing the development trend of intelligent first clear market demand to promote rapid technological progress, the cost of production dropped significantly. The comprehensive application of the former world all countries in the promotion of LED lighting in the car, street, corridor and other areas, LED lighting products price increased year by year, the cost of production declined at an annual rate of 30%, greatly accelerate the LED lighting to replace traditional lighting process.

Two is to accelerate the global LED industry to emerging market countries and regions. With the continuous development of the market, the rapid increase in the number of enterprises, the global LED industry transfer of new trends. The downstream industry chain in the front of the United States, Japan, Europe and the industrial chain in Taiwan, South Korea China, will gradually transfer to the relevant industry chain China, and Malaysia, in order to reduce costs, improve the competitiveness. LED lighting market competitive pressure will be no less than the mobile phone market.

Three LED intelligent control has great application potential. Intelligent control technology is increasingly used in the field of LED lighting, forming a new technical system and product form. Intelligent applications, including intelligent control, intelligent dimming, intelligent sensing, intelligent color, etc., is the main direction of LED power supply technology progress. The next 3~5 years, LED light efficiency is close to the limit, intelligent industry development will become the inevitable choice. Application of special lighting in health care, ecological agriculture and other industries also need to be developed.

Business prospects should follow the four current path, China's LED lighting industry emerged overcapacity and structural imbalance, lack of core technology, patents and standards system is not perfect, blind investment and low level phenomenon, need to consume a large amount of non-ferrous metal resources and other issues, the LED market with a large number of low quality uneven in quality. The low-end products, there is excessive competition problem. However, due to the rapid expansion of the LED market space, LED lighting companies are still optimistic about the long-term prospects for development.