The television industry: a success or failure is also LED LED

Introduction: light emitting diode (LED) has brought revolutionary changes to the television industry, this is undoubtedly a great progress, but the MarketWatch technology columnist Dvorak (John C. Dvorak) pointed out that the TV industry did not think that this time they were in a cocoon around oneself. This can be "immortal" technology will make television the replacement cycle is prolonged, once the market is saturated, the television industry and related industries will be the basic growth may lose all. In view of this, he advised investors to stay away from the flat panel and a variety of related corporate stocks.

Here's Dvorak's column:

For technology investors, if there is what is now the best investment to avoid, it is undoubtedly the flat panel industry, or more precisely, is the flat-panel TV industry.

That sounds a little too arbitrary, after all, the industry also has some excellent enterprises, they have the best sales channels, can manufacture and sale of the lowest price, the largest launch features...... However, even the best companies, their fate is doomed.

Key problem lies in increasing speed, the display improvement and progress in particular, a generation of product update cycle is about five years or so.

Connection, such as copyright protection and other internal technology is relatively trivial, not worth mentioning in the status of these technologies the average update cycle is about two years. For example, some early flat-panel TV products not now is extremely popular HDMI connection, this will greatly increase the owner's distress, because most modern devices are not with the combined use of television.

To present the latest products are used for a very complex 3D technology. So that users can watch 3D movies on TV, or they use their own 3D video capture images and video.

As long as one or two years, most of the high-end TV products will be fully 3D. Although it seems to me that 3D is a bit of a fad, there is no denying the fact that this craze is bound to take root in the television industry, as the television industry has no choice but to include 3D in its overall system. Nintendo also played a small role in this regard, they launched the latest 3D DS, which also integrates a small 3D like machine.

At present, the television industry represent the general trend is 240 HZ -- so that we can guarantee the perfect 3D function of the present - and light emitting diodes (LED). I think, for the sale of TV and other monitors, backlight problems will have a long-term negative impact.

Initially, in the LCD TV or back, we rely on a fluorescent light bulb for lighting. The life of these bulbs is limited, depending on the design and use of the difference, the overall life is about five to about seven years.

In any case, compared with the old cathode ray tube, the aging speed of these new products to be much faster. For example, there is an old CRT TV in my home, the children use it to play the game, and its age is close to thirty years old.

Succeed in the field of consumer electronics, is one of the key factors for the degradation and elimination of products must have a clear plan. If people buy anything that can be used for life, companies can no longer expect to earn more profits from them. Therefore, enterprises must learn to constantly create new sales force, not to completely saturated the market.

In early 1970s, PHILPS (PHG) has developed a smart bulb filled with inert gas. It uses a variety of electronic technology can be used to minimize the loss of filament, after a period of time can automatically shut down. I still have two of these bulbs, which have been in use for over thirty years.

However we have to admit that, like lighting, in a wide range of popular before the fact should be withdrawn from the market. Obvious reason.

Now LED light source is also have this lifetime characteristics, it is of great significance, but unfortunately, all the people have accepted the concept that it should use life, be completely fixed. Light emitting diodes will be used for any purpose.

LCD TV now, the backlight source is the "immortal" technology. Such a trend will not stop, because the light-emitting diode is more reliable, lower energy consumption. I used to have a 50 Watt outdoor light, and now I have to replace it with a light-emitting diode products, the effect is exactly the same, but the power consumption is greatly reduced.

Two luminescence tube technology has now almost dominated the television and computer display market, and with the continuous reduction in price, almost all destined to enter the lighting market. When it completely dominate the landscape, the enterprise will feel real pain, because they can no longer from the product of normal aging and damage. To obtain the corresponding profit.

That so many industries at risk, especially in the television industry, they will find that the TV consumer replacement cycle greatly extended, even more than the cathode ray tube era. In this case, whether it is SONY (SNE), PC or Corelle (GLW), once the latest generation of TV products on the market has been saturated,