The top of the city's new outdoor era --LED full color display

The beginning of an era often means the end of another.

LED full color display in 1990s shows that the media in the new global information develops rapidly, the LED display screen is not only of high brightness, high contrast, bright colors, and can display the dynamic picture and text, its active light, high range resolution, even in the 100 meters outside, with visual effects at home and watch TV. The propaganda effect is much higher than the traditional outdoor media.

The effect of media and communication good advantage position, is the foundation to create mobile life in the media, headquartered in Shanghai, has included Lansheng building, Yalong International Plaza, Nanjing Road, New World Leisure port, Huangpu River LED advertisement ship, Zhongshan Park square, Huaihailu Road Hua lion and dragon spring in Paris and other advantages of media resources namely champs media this is an industry leader in the Champs CEO Yemei said: "champs media was founded in 2003, but for outdoor large screen video advertising investment is more than a year ago, currently in Shanghai, Beijing, Shenzhen, Tianjin and other major city CBD District, airport and freeway, with many outdoor advertising display, has formed a certain scale of the outdoor digital media network.

After the acquisition of Shanghai, Paris, Huaihailu Road, the spring of the LED screen, which is located in the middle of China's First Street Pedestrian Street in the middle of the large vertical screen also began to enter the commercial operation of the. 2008 will be completed more than 20 large cities nationwide layout, built about 35 outdoor LED advertising display.

In the flood of advertising today, the limited memory of the audience and the infinite nature of information dissemination, so that attention has gradually become a scarce resource, the media has become the capital and technology outside the third major social forces. Changes in the way of life to drive the development of outdoor media, radio, television, newspapers, magazines, the audience has been divided, outdoor media has become a real mass media, its unique value irreplaceable.

New York Times Square advertising is about $69 million, several ClearChannEL, SherwoodOutdoor, VanWagner, Viacom and VistaMedia advertising agency occupied most of the market share. Advertising in Times Square, thousands of people cost about $2 to $5, while in the mainstream American television network, the cost per thousand people reached about $20. Billboard is directly to the crowded subway exit, can hit "cannot MTV TotalRequestLive", whether in the New Year celebrations can be used as a background, which is the main factor to determine the price of advertising.

On the other side of the world, Beijing's outdoor advertising in Zhongguancun is also attracting the attention of IT companies. IT products do not have a strong advertising push, simply can not stand in the fierce market competition, even if such as SONY, Lenovo, IBM and other brands. Even with the monopoly of the market, Microsoft, Intel and other enterprises, are inevitably to be introduced advertising. Because of their technical update is also very frequent, but also requires a lot of advertising to inform consumers. So, for IT companies, would like to paste more small ads in the store, distribute more leaflets, put more media, posting a more substantial outdoor advertising......

Zhongguancun IT store LED display day and night flashing, attracting a large number of buyers eyeball. Zhongguancun area is close to many universities, and student groups is a powerful group of TI products. The third Department of Peking University students Chinese big Miss Li from Zhejiang to Beijing for three years, has replaced the 8 mobile phone, "I always pass the Zhongguancun IT stores, often see the new mobile phone advertising, I can not stand the temptation, so often replace the new mobile phone. She said.

Zhongguancun IT store LED also belong to the champs media's advertising.

According to the survey: student groups have become the main purchasing power of IT products, from mobile phones to laptops; from MP3 to digital cameras, college students are always the most popular trend, the annual consumption staggering! LED as a new form of outdoor advertising, its impact is very alarming. According to the results of a survey of well-known research institutions CTR show that up to 90% people like LED, they are on the LED big screen brings extraordinary visual enjoyment and super shock impression is very deep.

Another CTR survey results also show that respondents are basically every day more than 5 hours of time outdoors, equivalent to 1/3 of the time can be exposed to outdoor advertising, including a group of 25 to 39 years of age in the outdoors most of the time. And this age group, it is today's society has the strongest consumer groups, but also a lot of market and product target consumer groups. Therefore, the outdoor advertising contact frequency and contact objects, the brand is very good publicity.

In April 24, 2008, the Shanghai municipal government to meet the Olympic Games, World Expo is coming, the overhaul of the appearance of the city of Shanghai, has been fully stopped all the traditional big work of examination and approval, and on behalf of the future direction of development of outdoor media, for the city landscape to add luster, with "a new city" said the outdoor LED large screen, but not here the column, resulting in policies on a more broad space for development.

"After a number of outdoor media is a graphic form, published a long cycle, for painting the inconvenience, more importantly, a good point in the city, and a good advertising point will be the exclusive possession of more than a year, not much room to expand. While in Korea people in Shanghai the Bund, Nanjing road and other wide taste of several large LED downtown area have for example, these big screen advertisers can be yellow