Thinking of "consumption" in commercial facade design

Today, comprehensive shopping malls, shopping centers, shopping malls such as like bamboo shoots after a spring rain in our city and there. For the pursuit of greater benefits, businesses continue to improve the quality and level of lighting, in order to show a better shopping environment. From the situation of economic development in recent years, people's consumption consciousness and quality of life is more and more high, this to the development of business and create a more favorable space, while the role of lighting design in promoting business development has been paid more and more attention.

Analysis of commercial plaza lighting elements

Lighting area commercial plaza, not only affect the spatial image of shopping malls and shopping malls on the customer's psychology, the atmosphere plays a very important role. It is understood that the United Arab Emirates is located in the world shopping center will be built into a constant temperature of the commercial pedestrian plaza, and will be held in 2020 in World Expo tourism demonstration project. This shows that the perfect combination of people and the environment, the commodity is the first condition to create comfortable shopping. Then, the commercial plaza in the decorative lighting should show how the situation?

The key role commercial facade lighting

Commercial lighting is mainly divided into the general lighting business facade lighting, advertising lighting, shopping malls three.

Commercial facade lighting is a commercial plaza dotting the pen, but also the most effective commercial plaza "building" advertisement. Wanda Plaza, like the entrance to the Dongguan, the folding surface and the built-in diagonal elements together to give customers a good first impression. It is the use of smallpox bending surface and slash mix, creating a diamond shape, the diamond block a piece of pure white, occasionally dotted a few flashes in light champagne gold and silver stainless steel mirror, concave convex blocks of the actual situation, the entrance is more a sense of quality, enhance the level of shopping.

Considering the factors mall general lighting

Select the source shopping malls in general lighting, in addition to considering some high luminous efficiency of the lamp, such as energy-saving lamps, fluorescent lamps, the coordination in the use of high efficiency lamps such as fluorescent lamps should be taken into account when the color of the light source and market space, will be the most beautiful, the most real commodity texture side show in front of consumers. In addition, around the light environment (such as decoration materials and color, etc.) and the content of goods to determine the choice of light source. In the choice of light source in addition to consider the level of average illuminance, but also a reasonable design of vertical illuminance. General selection of wide beam or bat type light distribution curve.

General lighting illuminance uniformity, mainly, in order to adapt to the goods display and display place changes. If the shelf for a long row arrangement, should use the bat with light curve efficient fluorescent lamps, lamps should be arranged along the middle of the two shelves, to avoid the main beam projected onto the top of the shelf. In addition, also according to the shopping area of economic, power supply and environment to determine the appropriate degree of illumination, not to highlight the importance of commodities, and blindly increase the focus on the lighting illumination, which not only increases the overall power consumption, and is likely to cause a certain anti effect. Therefore, the level of illumination must be carefully analyzed, according to local conditions.

Commercial plaza lighting interpretation techniques

Commercial lighting design task

Commercial lighting design task has two directions: first, to provide dynamic, flexible and controllable lighting to attract consumers into the store, and to illuminate the specific objects, improve the external image of them, so that they become the focus of attention. Second, to guide consumers in the shopping area, causing them to focus on special products, leading consumers to complete the shopping process, and always convey a particular atmosphere or enhance the shopping theme. High quality lighting can stimulate emotions and feelings, thereby enhancing the store's brand.

The basic lighting commercial plaza: Consumer Guide

Commercial Plaza basic lighting due to large lighting area, the shopping space image, customer's psychological impact and atmosphere plays a very important role.

Ceiling lighting can uniformly lights or building units of cloth lamp. Ceiling made of a certain lighting patterns, can play the effect of beautifying the environment. When the basic lighting is made of fluorescent lamp, the layout scheme of the cloth can be arranged in a grid point series, such as a longitudinal cloth lamp, a horizontal cloth lamp and a lattice cloth lamp.

Key lighting commercial plaza: promote consumption

The key lighting can make the quality of the goods outstanding performance, attract customers, increase the desire to buy. The intensity of the illumination of the key lighting is dependent on the type, shape, size and display method of the goods, and should be balanced with the basic lighting in the shop. The illumination of the key lighting is 3-6 times of the basic lighting. Often uses the projection lamp, throws the light position in front of the object slanting above. Low voltage halogen tungsten lamp, reflective incandescent lamp, low power metal halide lamp, etc.. In addition, some should be used with high light color light components, such as meat or meat and processed foods should be used as the focus of the incandescent lamp lighting, it contains many ingredients in red; the elegant restaurant, dining room or rooms should also be incandescent, in order to increase the food color and guest appetite.

Decorative lighting commercial plaza: consumer experience

Decorative lighting is the embodiment of the overall image of the store, it can beautify the space, is a kind of ornamental lighting. This lighting design techniques are generally located in large shopping malls, road junctions, escalators and shopping centers near the public places. Decorative lighting is different from the basic lighting and lighting, which aims to activate the store atmosphere.