This year the ten major consumer demand will dominate the lighting market

2010, the lighting market trends and changes in consumer attention, in the lay of the market based on the amount of personality, energy saving, service, specialization and other ten consumer demand will dominate the lighting market. And consumers are increasingly rational and mature, which brings greater challenges and opportunities to the lighting industry. Who can be close to the consumer, who can win the market!

- home lighting

1, personalized lighting demand increases

With the change of consumption from the necessities to the non necessities, the consumption mode changes to the enjoyment of consumption. Enjoy consumption has the function of self expression, its basic feature is the diversity of personality. Therefore, in 2010, the growth rate of demand for traditional lighting will be slowed, while residents of the pursuit of personalized lighting products will increase rapidly. Relevant survey shows that in the style, price, quality, service, brand and other factors, consumers preferred style.

In 2010, large living room, a small bedroom building design pattern to popular, living room, restaurant will gradually occupy the key room decoration, people will pay more attention to the choice of lighting design is beautiful and harmonious unity of the overall decoration. In addition, people are required to adapt to different occasions, different lighting function of the voice, suitable for a variety of requirements of the lamp has also emerged, such as writing lights, emergency lights, dinner lights, etc..

2, the concept of brand consumption gradually deepening

In the lighting market, many dealers reflect, consumer spending on home lighting lamps from the perceptual consumption more rational, from the original from the appearance of style, texture, and other factors determine the scene feel to gradually transition to the brand, high quality product selection, especially high-end consumer market. They must pay more attention to the quality and the quality of the lighting when choosing the high-end lighting, which will be more and more high.

In 2010, with the continuous upgrading of consumption structure and the improvement of living standards, people on the quality of products and services will be increasingly high, the brand concept will gradually from the high-end consumers into the low-end consumer.

- office lighting

3, high-end business lighting to win favor

In recent years, the investigation results show that, due to a sharp rise in operating costs, the Pearl River Delta, Yangtze River Delta and labor-intensive industries began to shift to the mainland, the mainland large factories need lighting products; on the other hand, due to the need of industrial upgrading, the Yangtze River Delta, pearl River Delta production environment, improve trade environment, promote the building of office lighting the release of rigid demand to a certain extent.

4, the diversification of style attention

With the continuous development of the commercial society, more and more people have noticed that the office lighting of the factory can make the staff work better, make the staff work more enjoyable, and start the office lighting. And office lighting is more and more widely used, including small and medium enterprises, personal office and private study, state-owned, collective, large joint-stock companies and other corporate offices and foreign enterprises, etc.. Their demand for office environment has also become more diversified, not only requires light, more light injection environment, to create a healthy, comfortable, spiritual office environment.

2009 Guangzhou Guangya Exhibition, as the field of office lighting lighting industry leading brands - yang to product application experience of performance practices, launched five major theme museum, shows five styles of modern office lighting: modern minimalist, avant-garde fashion, art, science and technology, the concept of environmental protection to meet the classic luxury, office lighting all kinds of application environment and the different tastes of the various types of user groups, widely praised by customers at home and abroad. Many industry sources said that in 2010, a variety of office lighting style market space will continue to increase.

- Super lighting

5, energy saving and environmental protection demand

Compared with other types of buildings, large commercial energy consumption topped the list. According to statistics, the developed countries in the proportion of total energy consumption in the construction of a large proportion of about 40%; China's current energy consumption accounts for about 23% of the total energy consumption, is expected to be raised to about 2010". Among them, the lighting electricity consumption accounted for 40% ~ 50%. And the store became a major lighting power, and showing an increasing trend, businesses have reflected that electricity is second only to the main cost of labor costs. Therefore, many shopping malls, stores in the face of increasing demand for energy-saving lighting products. 2009, WAL-MART and Honeywell to strengthen cooperation, the use of Honeywell LED energy-saving lighting, in the vicinity of the newly built new environmental protection and energy saving shop. This 2010 energy saving and environmental protection products further into the shopping malls, supermarkets, specialty stores provide a reference.

6, the light environment needs specialization

According to market survey, more than 90% businesses recognize the importance of shop lighting, and put forward higher requirements on the light environment of the display products demand more and more professional, strong on customized product demand. In June 2009, brought new Jiamei lighting lighting system is developed, the foreign market called DIY lighting system. In this lighting system, the light source free combination, there are three kinds of common light source of gold halogen, bean bile, fluorescent lighting. Different light sources can vary freely according to the business environment and change on the guide rail. The appearance can be either square or circular and other geometric shapes, which are custom products. The lighting system is a jewelry store, clothing store