Three principles of lighting design in store space

Introduction: lighting plays an important role in the commercial space, good lighting design has a good rendering and make up the role for the theme and style of the brand space design, in addition, it is also shaping the commercial brand, theme image plays an important role, intuitive.

In the store, has remarkable effects on the lighting design, it is like a palette, can be modulated in a colorful world; like a WuWeiPing, which can produce all kinds of acid, sweet, bitter, spicy, salty.

So, store space lighting design of the three principles?

Comfort principle

In order to attract the attention of consumers, it is necessary to create a comfortable environment in the design. High quality lighting can stimulate people's emotions and feelings, highlighting the visibility of goods, enhance the attractiveness of goods, thereby enhancing the store's brand effect, reflecting the shop's products, highlighting the charm of the store.

Comfortable lighting can increase the time for customers to enter the store and the opportunity to pay. Such as cosmetics professional stores, there are significant "Dior" and "Chanel" commodity logo, high-quality lighting to improve the grade of the store.

After careful design of the projection beam, can make the background of the goods to share, to produce a three-dimensional sense of space, to focus on the recommended goods to be fully interpreted, to achieve the purpose of the exhibition. Such as the use of Shoesme Shop store carefully designed projection beam, highlighting the details of the shoes, a full range of merchandise display.

The design, can control the light, looming, and strength means iambic rhythm control, lighting, materials, colors, different shapes of the scale of commercial space will produce more or less influence. Specific analysis of specific issues, to create the most comfortable store lighting atmosphere.

Attraction principle

One of the most important intentions of the store space is the interpretation of goods, soliciting customers, selling goods. Among them, one of the most important role of lighting design is to attract attention. Lighting as an important means to attract consumers, its role can not be ignored.

But for this particular store shopping, not only to create a sense of relief, but also to enhance the customer degree of excitement, but also through the light shop lights, cause customers attention to store goods. Such as high-end shoe store design, the use of bright lights to increase the attention of the store and the goods to stimulate consumer desire to buy.

By appropriately increasing the brightness of commercial space in the local space, adjusting the light intensity and light angle, using a combination of transmission and reflection, refraction and other means to create a warm and soft, quiet and elegant, romantic atmosphere for art.