Three reasons for the lack of security of LED lighting channel agents

There are many reasons for the lack of security channel agents. LED lighting, a lot of channel agents in the management process is extremely jittery, the lack of a sense of security. They fear that the manufacturer suddenly run away, and worry about product Diaojia losses, manufacturers worry suddenly change agents, and manufacturers are more worried about the development of a bargain fight agent. Get manufacturers effective protection channels can only seek to protect themselves, for the protection of the cooperation of the policy to the manufacturers, such as distribution, price, guarantee money compensation, delivery etc.. There are many reasons for the lack of security agents, the main reasons are the following three:

Three reasons for the lack of security of LED lighting channel agents

First, the two sides of the business type of business dislocation.

For example, the circulation of the product to find the engineering channel cooperation; engineering products to find a number of channels to sell. The whole category, the full specification of the product camp, the original need to find a strong channel for integrated business, but only a single business channel. The channel in order to have some of the brand phase of LED lighting products, but also chose their own business and the advantages of the manufacturers do not match, but did not realize their business transformation is difficult. All these factors are not aligned, will directly lead to sales is difficult to reach the standard, the two sides are not smooth cooperation, agents and multi agent phenomenon is easy to appear.

Second, lack of resources and support.

Channel is now operating exclusively a brand of LED lighting products, the lack of awareness of the lack of security in mind, it took a lot of cruel LED brand, the implementation of multi brand distribution. This behavior of channels, the resources and manpower are dispersed on the surface is invalid, don't put all the egg in a basket, but at the end of May each basket All is lost. Many manufacturers are also focused on the goods, but no other resources to invest and support. Channels and manufacturers are not put into the market for hard work, the terminal to take the goods on the slow, once the new products on the market to come out of the product, manufacturers and merchant warehouse goods and lost half.

Third, the two vendors marketing objectives and ideas inconsistent.

Manufacturers on the regional coverage, market depth, network type, the number of outlets, sales targets and other marketing goals can reach agreement? The two sides of the manufacturers market development order, type of business combination, action time of marketing ideas can reach a consensus? The same goal and idea tonggni, can make manufacturers both consistent and effective marketing action, both sides can play together as a team in the regional market, to play a "1+1 >2" advantage.

Finally, it is concluded that only the two sides of the business type of the business side, the goal of the same idea, together with the necessary resources to work hard to expand the market, manufacturers can create a sense of security in their own market.