Panel tight supply, the price continued to rise
As the home appliances to the countryside policies greatly stimulate the demand for LCD panels, making AUO, CMO and CPT Taiwan main LCD panel factory in tight supply, the recent LCD panel prices continue to rise, 32 inch LCD TV panel, the actual transaction price reached $210, and in the beginning of this year the average price of only $160. The industry is expected to LCD panel prices continue to rise will constitute the upward pressure on the LCD TV and other terminal price, a home appliance chain stores for estimation of TV manufacturers may not be a large-scale "super low prices, but the LCD TV during 51" probably in the second half of the year to now. The LCD panel supply Haier, Konka, Hisense and Xoceco, etc. China tier TV earlier to China Dachang Taiwan purchase more than 22 inches LCD TV panel, the purchase amount doubled from the original nearly $2 billion 200 million to $4 billion 400 million. At the same time, the world's largest supplier of Corelle glass substrate at the earliest in August to restore the normal supply, leading to AUO, CMO and CPT Taiwan main LCD panel factory in tight supply, the end of June to early July LCD TV 22 inches above the average price will rise at least $5-10. To 32 inch LCD TV panels, for example, its latest offer has been more than $200, the actual transaction price of $210, compared with the beginning of the year $160 rose more than 30%.
For liquid crystal panel supply tight situation, Wu Bingsheng, vice chairman of CMO expects, LCD panel price inflation momentum may continue until the end of the third quarter of this year. Strong market growth in mainland china.
LCD panel supply tension is the performance of market demand growth. DisplaySearch in the latest research report raised the global LCD TV shipments this year, from the original 120 million units are expected to be revised to 127 million units. In the forecast of the Chinese mainland market, DisplaySearch expected Chinese mainland LCD market size of approximately 18 million 800 thousand units this year, an increase of approximately 44.6% over 13 million units last year, but because of home appliances and other revitalization strategy works, so it will increase this year, Chinese LCD TV market size to 23 million 600 thousand units, more than 80% growth than last year.
At the same time, DisplaySearch also expected this year the average sales price of LCD TV down speed will slow down, because in addition to affected the LCD panel prices continue to rise, the rapid growth of 120/240Hz, LED backlight and other high-end LCD TV products will also make the average price of LCD TV decline reduced.
LCD TV price rebound
In the recent past the "51" holiday, the domestic LCD TV manufacturers hit the price war, 32 inch models priced below 3000 yuan, 42 inches models below 5000 yuan, even 52 inches large size models also fell below the million mark. However, with the tight supply of LCD panels, as well as manufacturers will shift their attention to home appliances to the countryside, the market has rarely been so ultra cheap LCD tv.
Guangzhou Gome sales data show that during the May Day LCD TV sales average into the bottom, followed by a rebound in sales price for more than a month. The 42 inch model as an example, "51" sales price for 4300 yuan, 4600 yuan more than 51 before a sharp decline, but more than a month after the May Day, the sales price fluctuations are between 4600 yuan -4700 yuan; 52 inches models in 51 dropped the average price of 11600 yuan, but the price has soared to 12500 yuan.
For the second half of the LCD TV market, a home appliance chain store official said: "because the manufacturers for the second half of the market demand growth forecast is still relatively conservative, shipments will remain the primary task of the manufacturers, LCD TV manufacturers believe that the price may not be large, but active in low price sales situation may be difficult to reproduce, at least 'eleven' before it is very difficult to see a super cheap LCD tv. "
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