To expand market share, OPPLE lighting downgrade standard lamps and lanterns prices

OPPLE lighting 2017 income structure: household lighting income accounts for about 40%; commercial products accounted for 20%; electrical products accounted for more than 20%, light source products accounted for less than 20%; 1Q18 company's active downregulation of standard products (such as standard ceiling light, commercial lamp, etc.) prices, resulting in a decline in the gross interest rate. The main purpose is to expand market share and combat cross-border competitors. The company has a stronger production capacity, and the cost end will be reduced in the future.

The decorative lamp is a personalized product, and the price war does not work. A series of modern minimalism, new Asian fashion, western style retro, crystal light series have been launched, and the North European minimalist series will be launched this year.

OPPLE lighting has the advantages of the number of channels and channel management and the efficiency of channel management. The company will continue to strengthen the channel construction, including the push thousand Ping big store, information system from dealers to high quality network coverage.

The strategy of commercial lighting is to break through the different segments of the market. At present, the company has entered the brand chain store, the office lighting market, the subway, the outdoor lighting market. The overseas market has also developed rapidly.

Electrical products include switches, kitchen and bath products, integrated ceiling, and so on, OPPLE is currently ranked third in electrical products. This market and home lighting have channel synergy, in addition to the market can also crack down on the bulls and other transboundary entry. In the future, we should strengthen the capacity of design and service.

In 2018, the lighting industry faced the pressure of cost and the decline in demand for the second line market. When the market demand is poor, it is time for the competitive companies such as OPPLE to stand out. OPPLE has the advantages of R & D, production, channel and brand in the general lighting market. In 2018, it took the initiative to suppress competitors in the standard product market, and actively developed in decorative lights, commercial lighting and electrical products.

Source: China net

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