To win the price war light quality is a prerequisite

Introduction: behind the highly competitive price war, whether to achieve a win-win situation? According to insiders pointed out that there are many enterprises in our country to sacrifice the quality of products to fight the phenomenon of price war. This approach is not only the lack of a lonely long-term goal, more serious will make their own enterprises to the low-end.

2014 is a wave of various festivals, just after the 38 women's day, Qingming Festival also subsequently. From last year's double 12 to Christmas Eve, Christmas to new year's day, the major home stores, lighting companies have detonated a promotional boom, low price promotions have become the most direct marketing tool. But behind the fierce price war, whether to achieve a win-win situation?

According to insiders pointed out that there are many enterprises in our country to sacrifice the quality of products to fight the phenomenon of price war. This approach is not only the lack of a lonely long-term goal, more serious will make their own enterprises to the low-end. Low prices can attract a large number of consumers to buy, but the high quality and high price of the product success stories are not in the minority. In fact, lighting companies, of course, to avoid falling into such a low price whirlpool, companies abandon product quality, blindly to play a low price war, and ultimately will only let the brand into a dead end.

To win the price war light quality is a prerequisite

Win a low price war

Lighting quality is a prerequisite

In the lighting market increasingly fierce, the price war is the inevitable product of market demand, in the buyer's market, the fierce competition among enterprises, the need to improve market share, establish himself in the brutal competition in the survival and development, and the price is to grab the market accounted for the most effective and spiritual experience means. But in the case of low profit, quality is the key condition can not be ignored.

Lighting enterprises focus on brand standards

Brand reputation

Regardless of whether the price war is fierce, a good lighting companies must put the quality of products in the first place. Lighting enterprises want to survive in the price war and the accumulation of precipitation, for days after the brand to lay a solid foundation, we must ensure the quality of products, relying on technological progress, control of procurement, production and operation cost of the enterprise, expand the influence of business, good customer service service. In ensuring product quality at the same time to make the price more affordable, so that businesses and consumers win, establish brand reputation, for the development of enterprises to open up the road.