Toshiba's move to SHARP's LCD strategy

[Nikkei BP News Agency], the use of SHARP's LCD TV to promote a new generation of business". Nishida Atsushi, executive director of Toshiba's executive director in December 21, 2007, Toshiba - SHARP business cooperation news conference made the above statement.

As a new generation of TV, Toshiba has been committed to the practical use of SED TV and organic EL tv. However, for the time being will not carry out these services, but to carry out the LCD TV business. Organic EL, "will soon begin (Toshiba Matsushita display technology company developed) small and medium TV business" (West Tian). The SED side, because the panel has been entrusted to the development of business Canon, so there is no content can be published (West).

On the reasons for the new generation of TV business will focus on LCD TV, mainly organic EL and SED technology is not yet mature. In addition, the West gave other reasons. Compared with the organic EL, SHARP LCD in terms of quality, thickness and power consumption are more excellent". This seems to be the prototype for the SHARP LCD TV Nishida August 2007 shows the thickness of 20mm. The message leaves the West Tian Yuan intact copy of SHARP President Katayama Matsuo in the 20mm TV Production Conference for people.

The topic of business cooperation was put forward in the summer of 2007. At that time, in addition to SHARP released the LCD TV 20mm thick, also announced in Osaka Sakai, the construction of the tenth generation LCD new factory. In the display of a new generation of liquid crystal, but also said it would actively promote the export of LCD panel.

The cooperation can be said to be the practical application of organic EL and SED Toshiba SHARP's strategic resonance results. For SHARP, the cooperation is also of great significance, because the panel to ensure a stable market. Seen in this light, SHARP's active investment strategy has been effective.

Source: Technology Online