Toshiba back to the white TCL market vital role

Recently Toshiba outside of Japan's largest factory - Toshiba TCL appliances (Nanhai) Co. Ltd. officially opened in Guangdong in the South China sea. Accompanied by washing machines, refrigerators based production base, and last year's joint venture with ditch companies TCL, Toshiba wants to return to China's white market in the second half of 2006.

The investment by Toshiba and TCL, after 15 months of construction of the plant, Toshiba has placed great hope. Chinese Toshiba (China) Co., PR person in charge told the eNet that the startup of the new factory indicates that the White House will be re integrated field of Toshiba refrigerator, washing machine as the representative of this year, Toshiba will be in the consumer market to promote its white, and domestic brands compete.

The other also revealed that Toshiba currently has factories in Hainan as the white days after the company production base in the white Chinese sales of almost all will come from the factory. At the same time, it will supply other markets outside china. It will be exported to the Asia Pacific region and will be exported to European market.

In addition to this cooperation, Toshiba in November 2005, Toshiba also signed a memorandum of cooperation with TCL, TCL to 51% of the holdings and Toshiba (holding 49%) set up a marketing company. Toshiba (China) announced the head of the Department said that cooperation with TCL is valued for its strong marketing network, and channel capacity. In this year's promotion of white electricity, TCL will play a decisive role. For future market development, Toshiba full of confidence.

However, some analysts worry that the face of the brand image has been deeply rooted in the hearts of the people, the price advantage is also very evident in the domestic brands, the white market will be killed again Toshiba odds, the industry is concerned about. Looking at the high-end market, SIEMENS, LG, Samsung is currently in the domestic advantage is more obvious, the market share is stable. At the same time, Toshiba for the new factory that the domestic market is still the main export is not conclusive, unclear division will bring some trouble to the overall market. Placed in front of Toshiba will be a big challenge.