Toshiba to accelerate the global business strategy for large LED screen countdown

Each year in the United States, the New York Times Square will be held to welcome the New Year Countdown Carnival ball, 2007-2008 years of the event was held in a building on the top floor in Times Square, the countdown Carnival activities using a large LED screen for the first time, sponsored by the Toshiba Co. Large LED screen about 15 x 15 meters, was placed in Times Square, a building from the ground up to a height of 87 meters, the high quality LED display can play a variety of video images.

As part of Toshiba's global strategy, Toshiba will vigorously promote its brand through this large LED screen. Toshiba's medium-term development plan includes the acceleration of global business strategy. As part of its strategy, Toshiba has invited Guo Jingjing, the Chinese women's diving champion, as its product spokesperson. In order to enhance its brand in the world's influence, Toshiba will also set up a neon sign in Hongkong to release its brand advertising, Heathrow Airport in London will also set up its advertising board.

Toshiba Co from December 2007 to support the Countdown Celebrations by sponsoring large LED screen. On the big screen, the Toshiba Co for the entire city of New York brand advertising and cycle counseling, and will announce the arrival of the new year in New York.

Source: China Network