Two directions for future lighting industry

Two the future direction of development of the lighting industry: one is the lighting industry must establish a brand, understand the brand communication with new media; second, lighting products must be more creative, personalized scale is the only way which must be passed.

Chinese lighting industry relative to other industries involved in network marketing is lagging behind, in marketing is not abundant, at present, the field of network marketing lighting industry is still in the primary stage of staking, the future will have more enterprises to participate in the future of limitless.

What is the development trend of lighting industry network marketing, how to stand out in the network marketing tide?

Two directions for future lighting industry

The tide of network marketing to become a hit, the survey data show that most of the current family lighting consumption accounted for about 10% of the cost of renovation, and the proportion is rising, which means that with the improvement of people's living level, to create fashion Home Furnishing awareness is also rising, all kinds of chandeliers, wall lamp, floor lamp, mirror lamp, desk lamp night light, etc. continue to emerge, not only has Home Furnishing lighting in the lighting function, more lighting is to "touch" decorative effect, is a decorative lights at night, the lights are not open a home furnishings and artwork, so, in high income and high respect the quality of life of the people will pay more attention to the application of lighting in the Home Furnishing.

This consumer trend determines the future development direction of the lighting industry two:

First, the lighting industry must establish a brand, know how to use new media brand communication;

Second, lighting products must be more and more creative, large-scale customization is the only way.

To grasp these two trends, Internet marketing is the only way for each lighting companies. The search engine is in direct contact with the network era priority among priorities of consumers, so all kinds of products such as LED ten, LED lighting and other brand keywords higher prices, but the problem is that when consumers know the business and products, to encourage them to buy, in the "reputation" has become a determining factor.

Low carbon energy-saving lamps, green marketing

Low carbon economy has become the direction of development of all walks of life, lighting industry, of course, to energy-saving light source, LED industry has become the new darling of the lighting industry. Shanghai World Expo, Guangzhou Asian Games venues in the lighting system, highlighting the rapid development of lighting industry. Europe and the United States, Japan and South Korea launched the elimination of incandescent lamps, energy-saving lamps, LED lighting program is being implemented. Our country is also in the street lamp, indoor lighting and other research and development of new light source, green lighting is changing people's concept of lighting. Two sessions to further clarify the low carbon, the implementation of the national low carbon subsidies, home lighting industry ushered in new opportunities for development. Network marketing also with the green marketing trend, in order to play a greater advantage.