Two misunderstandings in lighting development

Two years ago, a well-known companies to use intelligent technology to change the color of the LED application to a variety of crystal lamp products, said to open 2000 stores within two years, the output value to do hundreds of billions. But then LED lighting technology has just started, people's awareness of LED products is not enough, has not been extended to the indoor intelligent lighting. He was confident to start the investment layout, the results of two years of investment losses. An entrepreneur told me that this year's orders in Japan only two years ago, 1/3. Sent to the Japanese market research found that after the nuclear accident in Japan, the Japanese government requires extensive use of LED lighting, LED lighting demand rising so quickly, but because the LED product life is very long, once after the replacement, will not change in a short period of time, resulting in reduced demand. Two years ago, a well-known companies to use intelligent technology to change the color of the LED application to a variety of crystal lamp products, said to open 2000 stores within two years, the output value to do hundreds of billions. But then LED lighting technology has just started, people's awareness of LED products is not enough, has not been extended to the indoor intelligent lighting. He is confident, began to invest in the layout, the result of two years of investment losses.

Two misunderstandings in lighting development

From these two cases, the current LED lighting development encountered two major errors:

Myth: the demand for LED products is very large, more than the traditional lighting market share. LED lighting is undoubtedly the development trend, is to replace the traditional lighting of the peak; but the upper and middle reaches of the chip package overcapacity, downstream applications open and LED of long life and other factors, leading to the market share is limited, the LED lighting market penetration rate is only 7%. Then analyze the data from a set of incandescent and LED lights. The service life time of incandescent lamps and LED lamps, according to the average data of the industry, the average life of 1000 hours of incandescent lamp, LED lamp for 30000 hours, respectively, comparing the two kinds of light source used in commercial and household (average 12 hours) (average 3 hours) of the product replacement cycle time. Visible, in the case of home, LED replacement need 27 years, incandescent lamp only need for 0.9 years, LED replacement period is incandescent lamp of the 30 times, indicating the incandescent lamp replacement for the second time, LED lamp was replaced for 1 times. In the case of commercial, LED needs 7 years to replace the incandescent lamp for a period of 0.2 years, the use of cycle LED is incandescent lamp of 35 times. This data shows that the actual use of LED replacement cycle is much longer than traditional lighting, with the LED technology to enhance and stability, replacement frequency is lower, more durable. Therefore, from the replacement of the traditional lighting market share is concerned, the two compared to the cake, then LED cake is actually much smaller than the traditional lighting cake. Coupled with the number of merchants grab cake, in addition to the traditional lighting industry manufacturers, as well as other areas of enterprises have also entered the LED lighting, intense competition, shrinking market share.

Myth two: as long as the product is a smart product, the market will be able to accept.

Intelligent lighting is the use of computers, wireless and other adjustable and controllable technology based on user needs to achieve and convert a variety of lighting applications, to the user to bring more humane lighting. Due to the characteristics of LED, it can reflect the value of intelligence and meet the needs of the human body. But according to the survey of users, in addition to a small number of professional users, consumers buy Lamps and set the lighting mode, judged mostly by personal subjective feelings, such as lamp shape, color, size, "almost" lighting effects etc.. Intelligent lighting products should be well through the study, the light factors needed for human health by measurement instrument, and according to the different effects to quantify the light and the formation of scientific index, finally guide consumers on how to set up the intelligent controller healthy lighting and light model for their own needs. At present, international studies have confirmed that lighting can improve sleep quality, anti-cancer, hormone system and other health problems. According to the quantitative control of the intelligent lighting, in order to truly stimulate the potential market demand, good for health, this is a good intelligent lighting products. In the face of the current LED market atrophy and consumers do not use the lights of the two major scientific errors, how to solve and break through? Lighting design theory is an effective way to break through.