Two push Alibaba Ma Yun internal changes"

, former chairman of the Alibaba, the board of directors and chief executive officer Ma told the media that, from the beginning of last 8~9 months, the company conducted the first adjustment of the internal structure of the Alibaba; at the end of last year, the company has conducted a related integration after the acquisition of Yahoo China business and Alibaba. Current integration basically completed.

Adjust internal mechanism

It is understood that the first adjustment of Alibaba, began last year, 8~9 months, the beginning of 2006, the new structure of the formal entry into force.

The adjustment is only for Alibaba's business, does not involve YAHOO's business in china.

In this adjustment, Alibaba has changed the original office system, the implementation of a large distinction between the company system, the country is divided into three large branches.

The three regions are: the first large area of Zhejiang District, under the jurisdiction of Zhejiang business; Second District Guangdong district under the jurisdiction of Guangdong, Guangzhou, Shenzhen, set up four offices in Zhongshan, Dongguan, third; large area of Shanghai District, under the jurisdiction of other areas of business in addition, including Shandong, North China area.

The biggest change is the adjustment of the original Alibaba, the local branch only relates to "China supplier" (business to provide services for the domestic export enterprises to develop overseas markets, business) after adjustment, branch added for domestic enterprise service "integrity" business, the business enhances the ability of walking on two legs.

Before the adjustment, Alibaba in the country to build a total of 13 offices will be packaged into these areas, the district responsible for the management, and report to the head office." Alibaba, an insider said that the adjustment is equal to a layer between the head office and the office, to further strengthen the control of the subsidiary company's subsidiaries.

In order to adapt to the changes in the adjustment, Alibaba also in the background of the corresponding adjustments. According to reports, in addition to the company's headquarters is relatively independent of the human resources department, the Ministry of finance, the Ministry of finance, Alibaba has also set up an independent regional marketing, training and service.

The adjustment, Alibaba pay more attention to provide local services, but also closer to the customer. Dashian, general manager of Alibaba Guangdong branch said that after the adjustment, in line with the Guangdong area, said the Cantonese language habits, Guangzhou branch of the new back office service has been able to provide cantonese.

Our starting point is always the best time to adjust. If you wait until the problem is adjusted, it's late." Ma Yun said, in fact, every year the Alibaba will be part of the adjustment to meet the needs of the market, companies, business development.

Ma Yun also said that in addition to this adjustment, the company also from the outside to find a lot of master, in order to more conducive to the future development of the company, not only in relation to the next strategy, but also related to the whole Alibaba before 2009. According to Ma's vision: 2009, China's e-commerce is truly online transactions.

"We are now on a brick, 5 years later, the building began to take shape." Ma Yun said. YAHOO (China)

At the end of the first adjustment is not over, by the end of 2005, Alibaba's business to the entire group has also been adjusted.

After the acquisition of YAHOO China, the relevant management and business will be adjusted accordingly." Ma Yun said.

This adjustment, the Alibaba's business is divided into four blocks: Alibaba, Taobao, Alipay and YAHOO. After adjustment, Ma Taobao, Alipay will no longer serve as CEO post, just as the specific business of Alibaba and YAHOO CEO. four branch of the unified management by the Alibaba COO Li Qi.

Not long ago, popular concern to the industry "3721 network" was renamed "Alibaba network" is a part of this adjustment, under the unified coordination of Alibaba. YAHOO China transformation at the same time, the main search.

In this process, Alibaba also encountered some integration problems. For example, after 3721 Internet real name has been used channel sales strategy, in the country to establish a very strong channel resources, but Alibaba has always insisted on direct sales. How to deal with the problem of channels, has been a topic of concern to the outside world.

Ma Yun said that in 2006, after the adjustment, the original channel strategy will remain unchanged, Alibaba still continue to use its own direct sales channels, YAHOO and 3721 still use channel sales.

Of course, from the perspective of employee integration and the development of the company, if a city has a Alibaba office, and 3721 of the branch, is likely to move to work together, but their business unchanged." Ma Yun said that the adjustment is in order to adapt to the needs of the group's operations, the integration of similar business under the Alibaba system, to avoid waste of resources. Cut a film network"

February 15th was completely shut down, the country ranked third of the personal trading site, a pat Network, the fate of the decision was finally: goods shelves, users import Taobao.

This marks the Alibaba of Ma Yahoo China now come to an end. Ma Yun in Huairou to retain YAHOO jioubu at the same time, and unequivocally clear all the "alien" brand, the former Zhou Hong's "3721" and "search" brand has been clear. A joint industrial network from YAHOO and Sina in China, intended to "hit it off, the YAHOO 67% stake, officially launched in April 2004. A survey agency released the 2005 third quarter C2C market data monitoring