U.S. TV industry, the various princes auction wireless channel challenges telecom giant

CNET news August 11th International reported on Wednesday began the government for the wireless channel auction may include all firms from Cable Tv Co to Satellite Television Corporation, into the wireless world.

The so-called four in one service is stimulating the various princes of the Federal Communications Commission (FCC) auction of wireless channels of interest. The auction license of up to 1122, the U.S. government may bring $15 billion in revenue. In addition to the traditional T-Mobile mobile phone operators, cable television and Satellite Television Corporation and other manufacturers will also participate in the auction, to enhance their service, against Verizon and AT&T phone giant.

DirecTV and EchoStar invested $972 million 500 thousand to participate in the auction, Comcast, Cox Communications, Time Warner and Sprint Nextel formed an organization called SpectrumCo, invested $637 million 700 thousand auction license.

FCC public documents show that Cingular Wireless and Verizon Wireless are also independently involved in the auction. Analysts said that the purpose of the two companies involved in the auction may not allow other manufacturers to get cheap wireless channel.

Access to the channel and the introduction of wireless services are critical to cable and Satellite Television Corporation, which are trying to compete with telephone companies. Telephone company has launched a telephone, broadband, television in one integrated service.

Verizon and AT&T are major shareholders of the mobile phone operators, they are likely to quickly integrate their services in the wireless service package. IDC analyst Amy said, wireless broadband service is coming soon. Cable TV and Satellite Television Corporation do not have wireless services, increasing wireless business so that they can expand their services.

Cable Tv Co sees wireless as an important opportunity. Comcast, Time Warner and other companies have proven that the more services they provide, the greater their competitiveness in terms of price. This strategy is very effective, Verizon and AT&T in the second quarter weekly acknowledged that Cable Tv Co services have affected their call service.

Wireless services will become an important component of the fourth elements of Cable Tv Co service package. More importantly, Cable Tv Co sees wireless services as a way to provide differentiated services. Participation in the channel auction has shown that Cable Tv Co's interest in wireless services.

Analysts said that although Sprint has many channels, but Comcast, Cox, Communications, Advance/Newhouse Time Warner Communications and its joint bid will enable Cable Tv Co to obtain control of parts of the infrastructure.

The channel auction for EchoStar, DirecTV and other Satellite Television Corporation is equally important. Satellite Television Corporation provides television services, and with the telephone company to provide broadband services, but because there is no network, so the price and speed of the connection is not competitive compared with cable. With the telephone company more deployment of fiber connections and provide television services, telephone companies may open cooperation with Satellite Television Corporation.

Some analysts believe that, for this reason, Satellite Television Corporation demand for wireless channel is more urgent than Cable Tv Co. The new channel will enable Satellite Television Corporation to use WiMax technology to provide broadband connectivity services, although the bandwidth of WiMax is not as good as DSL and cable TV, but after all, it is a start.