Under the era of big data LED companies in the future

Days ago, big data boom surging, become one of the most popular mainstream concept, seems to subvert the existing world trend. With the real world gradually being digital, technology and application of some new data emerge in an endless stream, quietly in the Everfount generation, accumulation, association, fermentation, as a result, people use it to direct naming of this era. There is rivers and lakes, and in the digital era, big data is a big arena! What is big data? Big data will be what kind of impact on our life and work of LED business operations? Big data help LED companies embrace the change to win in the future as a cover and contain everything in terms of the concept of "big data" is somewhat ambiguous. Big data (bigdata) or a huge amount of data, which is involved in the huge amount of data to be through the current mainstream software tools to capture, management, processing and finishing to become more active to help business decision-making purposes of information within a reasonable time. Big data has 3V characteristics: one for the Volume, a large amount of data; the second is Variety, very complex data types and data sources; the third is Velocity, high data generation, dissemination, and response speed. Not only that the era of big data has three notable features: first of all, should not sampling; second, not absolutely accurate efficiency. Third, the correlation is better than cause and effect (causal relationship is only a special relationship), and what is more important than "why". In the era of big data, we do not need to know the reasons behind the phenomenon, as long as we let the data itself, it will note that many have never been aware of the existence of contact. Some people might think big data is far away from us, but in fact it is already in our life and all aspects of the work. If 2013 is the first year of big data, then in 2014 will usher in big data feast. Big data will move from concept to practical, large data analysis of the field of electricity supplier marketing will become a hot industry. Today is the era of information explosion, the amount of information of all kinds of rapid growth with a geometric way. According to incomplete statistics, as of 2013, the world's data is expected to reach about 1.2 bytes (ie, the number of the 70 party), which is not less than the number of digital data accounted for less than 2%. If all of this data is recorded in the book, you can cover the whole of the United States 52 times; if it is stored on a CD-ROM, you can pile into a heap of 5, each pile can reach the moon. The amount of information stored in human growth is 4 times faster than that of the world economy, and the speed of computer data processing is faster than the growth rate of the world economy by about 9 times. "Big data" to the enlightenment 1 current information explosion, our presentation will show the first time out to the first position, give customers the greatest impression. The text has been unable to meet the demand, should as far as possible to short video, visual chart and highly refined words. Screening 2 data is very important, how to effectively tap the value of big data, quickly reflect, strive for the customer and sales orders, is the direction of our efforts. 3 in the face of big data, the network source we may have just one time to send a message, it is difficult to ensure privacy is not recorded. Once the world is data, only you can not think of, and there is no information can not do things. Current, LED industry has entered a new era of marketing high-end media, consumers receive information and purchase homes can be completed LED lighting products. With the emergence of new media platforms, LED lighting product sales model is breaking the shackles of traditional channels. A part of the traditional channels is difficult to break out in the Red Sea in the LED lighting company, launched a comprehensive new media marketing platform, just a few years to achieve leapfrog sales volume from 0 to 100 million yuan growth, quietly become the industry segments invisible champion. With the rapid rise of online shopping LED products, big data has begun to play a role. Under the support of big data, in addition to a specific brand according to the statistical data of the implementation of product improvement, service enhancement, order follow up, can also be associated with similar brands, the realization of interactive marketing. Before the LED industry is dependent on the interactive marketing alliance, are self-organized by the enterprise, may not be consistent with the needs of consumers. Now through the visual presentation of big data, users can find the relation of brand choice, a higher proportion of brand association can take the initiative to unite to provide preferential marketing or service for user interaction, so as to meet the needs of consumers. A brand director Mei Zhimin said in a forum, through electricity supplier channels to establish a brand has become an important issue in the current development of the enterprise. He believes that, in brand building, the electricity supplier in the field is undoubtedly a big blue ocean and Wang, Chau Ming technology relying on business acumen, electricity supplier in the field of first war, with the way of thinking of the Internet, with the Internet communication methods, to quickly build a new Chau Ming brand. Indeed, in today's era, the development of mobile Internet has become the second human world, and this world is extremely huge business opportunities. It is reported that in 2014 to build a micro channel Huicong network shops, relying on a wealth of database resources and accurate customer analysis positioning system, LED companies will be able to achieve precise customer advertising push. Micro shops on the line, opened a new model of B2B trading, casting B2B new mileage.