Under the new normal policy and market in 2015 LED lighting industry trends

Introduction: to the administrative reform has always been the direction of. Of significant influence on the LED lighting industry is the government procurement administration to the next year and the government leading the future engineering procurement will be more for the community, but because of technical reasons, the size and the threshold of the municipal engineering procurement is still the strength of enterprise stage.

First, government procurement has to support the industry, so the local leading enterprises will be the biggest beneficiaries, which for the new enterprises, technical Small and micro businesses and points out the direction of development: leading technology and accessories for large enterprises, or large enterprises to provide OEM, sales channels to take different routes.

Second, the similarities and differences between the local government's industrial decision-making: traditional lighting industrial areas such as Guangdong, Fujian, Jiangsu, Zhejiang and Shanghai, to maintain the original position of the industry in the industrial layout, to promote local industrial upgrading is still the mainstream policy. Science and Technology Department of Guangdong Province recently for visible light communication and optical component standard column to support the project for science and Technology Department of Guangdong province to promote the development of several major funds, related enterprises in the field of leading-edge technologies in visible light communication etc.. Others such as Jiangxi, Hunan and other provinces to introduce the lighting industry, industrial policy support efforts unabated, part of industrial park have been completed and put into production, which will affect the lighting industry pattern change, this change will be reflected in the distribution structure of diffusion yield potential, products with light, accessories products. By supporting the formation of imperfect, low visibility, the market has not yet formed and other factors, these areas are expected next year in the next three to five years, it is difficult to form the scale of traditional production areas. These areas should be the next step in the technology, supporting, market influence on the construction of a breakthrough, the power of long-term development.

Third, technology and standards. To the administration of the administrative decision will deeply affect the development of the industry, is the main administrative means to formulate and promulgate the standards, including the guiding standard setting process, making subject, standard implementation and reward measures, certification etc.. On the one hand the policy level to develop new technologies and standards to expand the scope of business, provide new opportunities for the development of enterprises, on the other hand, by improving the whole industry technical standards to improve the access threshold, so as to promote industrial upgrading and development.

In the market environment (incremental decline as the new normal lighting product demand) and effects of the industrial policy, the market Matthew will continue to appear, most industry analysts agree that mergers and acquisitions will increase, enterprises will be difficult to continue to purchase, bankruptcy and other ways to exit the stage.

The pattern of the region, as the center of town of lighting areas, lighting production and sales status is difficult to shake, enterprise scale will continue to maintain the existing state, with areas of high visibility, and seamless market, parts procurement convenient environment, small and medium-sized enterprises still Town quantity advantage. Small town enterprises involved in the production of LED will lose competitiveness in the process of LED technology upgrading, branding and scale development. Expected some traditional lighting companies, LED will withdraw from its business scope. Some companies will be dragged down by the LED sector, into the state of difficult survival. The ancient town of LED industry is difficult to have significant improvement, continue to play a role in the LED layout of little importance, but will remain the largest market of LED products in the home type lamps application (and keep part of commercial lighting market), a testing field for other areas of the LED product is suitable for the market demand. LED products outside the project: home lighting, commercial lighting, the town will also be the country's largest shipping market.

In other areas outside the town such as Guangdong, Shenzhen, Guangzhou, Foshan, Huizhou and Jiangxi, Fujian, Jiangsu, Zhejiang and other places, high-quality LED light source, LED accessories will continue to occupy the dominant position in the market. These areas of the enterprise, OEM, export, providing light source products for the finished products and the gradual establishment of traditional channels, is the four largest channel for its sales. The development of finished products is a strategic problem that the enterprises have already started or are brewing.