Urgent need to break the Yangtze River Delta lighting market

In Shanghai as the leader of the Yangtze River Delta, has the pivotal status in the national economy. 2005 16 cities in the Yangtze River Delta GDP reached $33859, accounting for 18.6% of the country's total. Also in the lighting industry, the market size of the Yangtze River Delta is also the forefront. According to Dou Linping, Deputy Secretary General of China Lighting Association, said in 2006 the national lighting industry output value reached 160 billion yuan, of which the Yangtze River Delta on more than $40 billion, and an annual growth rate of 15%. But the Yangtze River Delta is not the center of the industry. This is not commensurate with the market position and market share of the Yangtze River Delta, not to mention the national lighting market began in the Yangtze River Delta Wenzhou.

Originated from Wenzhou zouqu catch up from behind

Lift large lighting market, have to say Wenzhou Oriental lamps market. This opened in April 1993 the market is not only the first professional lighting market, and the turnover reached 530 million yuan, has become the "Zhejiang Province billion star market, radiation as far away as Shandong and Anhui. Wenzhou Oriental lighting market impact on the industry is not only the case, but more importantly, since then, a lot of people in Wenzhou to carry funds to the "Wenzhou lighting model" copied to the country. Saw Wenzhou lighting market thriving, many parts of the country have also built a large number of lamps wholesale market, the ancient town of Changzhou Zou district and Zhongshan is a typical two catch up from behind. In Wenzhou orient lighting market is very influential, because the government support is not enough and the early market positioning is not clear and the field of market closure, Wenzhou market got further development and was later than lose the leading position of. Compared with Wenzhou zouqu lighting market, and the town to be able to rise rapidly after 1993, thanks to the early local government support. Zou District, which replaced the lighting market in Wenzhou and become the industry leader, is still the largest wholesale market in the Yangtze River Delta lighting. His operating site also developed from the old city lights to the new light city and made Lamps City, the total area of 260 thousand square meters, turnover of up to $3 billion 500 million last year. Ling Guangyao, deputy head of Wujin District, said, has become a fixture in Wujin local business card". Following the zouqu lighting market after Yangtze River Delta began to spread to the other city, each big city have built their own lamps wholesale market, such as Hangzhou Angel lighting market, shenban lighting market, Nanjing Wuzhou Lighting City, Jinsheng international Home Furnishing stores, Wuxi fine arts Home Furnishing International Lighting City, Suzhou East China Decoration City, Changshu decorative building materials market, Shanghai City, Lingshi Road, Shanghai city lighting Lamps City, Oriental City road lighting lamps, haoshijia square, Liouying Road Lighting City etc.. One of the largest lighting market in Shanghai, more than 30, of which there are 15 professional lighting market.

North south development bottleneck facing the attack

At the end of the last century, in the light of the rapid development of the market, the international manufacturing industry began to transfer to China, the Pearl River Delta has become the first choice for the international manufacturing industry into china. And Zou district started at the same time to seize this opportunity, in the light of the wholesale market, based on the development of lighting manufacturing industry. Currently in the local industrial and commercial sector registered lighting manufacturers reached 6000, small workshops are numerous, become the national lighting production center. At the same time, the development of the manufacturing industry of lamps and lanterns has further promoted the market of Guzhen lamps and lanterns, which has achieved the prosperity of the local lighting market in ten The Strip. Today, the town has been a new leader in the lighting industry in the country, whether it is the Yangtze River Delta Wenzhou market, the Changzhou market, or the rise of the north in Shandong, the market came here to take goods. For lighting market in the Yangtze River Delta, is now south of the Pearl River Delta town leader, North Central Bohai in Linyi spare no effort to catch up the competitive situation is not optimistic. With the advantages of the industrial base of the industry, the town has laid a well deserved position in the national market. As a new market for lamps, Linyi continues to expand the market size. It is understood that after the removal of the Linyi lighting market expanded from the original 100 thousand square meters to 260 thousand square meters, which is more than the size of the Zou District old lights city, the city's new lamp and the overall size of the city lights. Will encounter outside the South attack at the same time, with the fierce competition, the internal lighting market is also facing some bottlenecks in the development of the Yangtze River delta. First of all, except the zouqu a few areas of the Yangtze River Delta region, many lighting market operating area is generally in the 1-2 million square meters, professional lighting market scale and grade of almost no new markets and continue to produce; secondly, years of development has produced a number of have the thought of outstanding dealers, but they can not find a better lighting brand agent, can not find more on the level of the market to enter; thirdly, relative lag in the development of the market, the consumption level of residents is increasing caused by the imbalance between supply and demand.

Respond to challenges and seek new opportunities

Throughout the development of Chinese lighting market, each new leader of Chengdu with a major development opportunity, zouqu replaced Wenzhou as the new leader, is the local government support and Changzhou strong logistics function result; replace zouqu town to become the domestic lighting market center, is caught in foreign manufacturing transfer to the development of the lighting industry. So, what is the next development opportunities in the lighting market? Who will be the next new leader?