Viewing the development trend of lighting industry from four latitudes in 2010

In 2010, the lighting industry will continue to slump, or to prosperity? Although it hasn't come yet, we must prepare and prepare for it in advance.

To study on the answer, we must observe from multiple dimensions: one is the development of graph Chinese economy; two is the export situation; three is the total domestic consumption growth; four is the industry's growth potential and development opportunities. The answer to these questions is the answer

For the first question: will China's economic growth curve rise in 2010? Analysis of the State Council Development Research Center researcher Zhang Liqun is: firstly, from the economic data in 2009, this year to complete the 8% target basically no problem too big, next year's economic pillar is mainly reflected in the domestic demand and investment, domestic demand is expected to have a better performance, the government investment, despite the increment will be reduced, but the huge investment in 2009 will still continue production performance. Therefore, the market situation in 2010 will be further improved.

For the second question: export situation. Analysts believe that the fourth quarter of China's foreign trade data from negative to positive. The spring of China's foreign trade market. However, the spring will not be immediately after the summer, this spring will be very long, and even a few cold wave. He must also beware of the possibility of late spring coldness "in foreign trade export Chinese remind manufacturing enterprises. Economist Lang Xianping is more straightforward to China manufacturing enterprises a wake: the future of the export trade difficulties must be strengthen, will be more difficult, the main reason is that so many countries on the RMB exchange rate has created great pressure, in addition to trade protectionism is too much choice, but also for the Chinese. So in this regard, the prospects for trade and currency wars are not optimistic.

For the third question: the trend of domestic consumption. Since the financial crisis, China's export market has dropped significantly, so the state to invest and increase domestic demand to drive the two Chinese economy. Now it seems that the effect is very large. Especially in the real estate market, 2009 sales, sales and prices have stabilized upward, it is enough to see the China residents on commodity consumption demand remains rigid. Then, in 2010 the real estate market, experts predict: there will be a slight increase, but the increase will narrow, consumers will still invest in residential consumption.

For the fourth question: the direction of China's manufacturing industry, including the lighting industry. IBM global business consulting operations strategy chief consultant Bai Lixin will be divided into several stages of the development of the Chinese market, and clearly pointed out that the future of consumer trends: the first opportunity, called the golden channel. In the whole industry chain profit distribution, half of the profits in distribution and channel. For example, Gome and Suning in the establishment of household appliances distribution channels, so many excellent electrical appliance enterprises to pocket the profits thrown out to Gome and Suning, Gome and Suning not talent than our home appliance entrepreneur is more excellent, but they occupy the golden channel. Secondly, China wants to start domestic demand, the field of hope in the countryside, China's opportunities in rural areas. If you want to promote consumer goods, we must firmly grasp the rural market. Another chance is to serve. For example, the first sales price is only 18% of the entire life cycle of the car, the majority of industrial durables, the initial sales accounted for only less than 20% of the value chain, so the most important opportunity in the service. The manufacturing you soften the more quantity, service has three stages, the first stage to provide additional services for the products; second is the stage is independent as sales service; the third phase of the service products.

Lang Xianping pointed out that China manufacturing enterprises hope to find a new way out from the "6+1" theory, especially to find a breakthrough from the system integration capabilities, such as design, distribution, sales and other links should be incorporated into the enterprise M2C system, not merely in manufacturing profit level.