Wang Donglei: LED lighting in the next five years will continue to grow rapidly

In June 12th, NVC in Zhuhai Changlong Ocean Park released new business, this is the "commercial lighting, NVC force Home Furnishing, Home Furnishing" double both strategic initiatives floor. NVC chairman Wang Donglei said that the next five years, LED lighting industry is still in the range of high growth.

Last year, LED lighting industry growth slowed significantly, the performance differentiation of domestic LED listed companies. Some people think that the LED lighting industry has been over the peak period, and even has been transformed into "traditional industries". In this regard, has opened up the LED downstream, who is also chairman of Wang Donglei is not entirely agree with elec-tech.

Wang Donglei believes that the LED lighting market is still in the high-speed growth area, the Chinese market is now the growth rate is still around 20%, the growth rate of the global market is also about two digits. In terms of the global market, the penetration rate is increasing from 20% to 25%.

From the beginning of last year, NVC also increased the Home Furnishing lighting business layout. NVC Home Furnishing business has a huge room for growth, Home Furnishing business, commercial lighting business to two wheel drive, fly side by side ", said Wang Donglei.

In this regard, NVC put forward in consolidating the commercial lighting business and greatly enhance the Home Furnishing lighting business strategy, to achieve the "double engine shangzhao + Home Furnishing" growth pattern. The electricity supplier is reflected in the new conference Home Furnishing force NVC lighting.

In addition to expanding Home Furnishing lighting, NVC also actively transition to the Internet, especially in sales and marketing, has been specially set up electricity supplier company, business growth rate than the industry average. NVC will continue to increase the Internet marketing and marketing investment.

The 12 day of the conference, NVC and Changlong ocean Kingdom, Chinese diving team and Tmall held together with cross-border marketing activities, is to look at the new generation of the Internet crowd, while promoting the NVC brand younger. NVC has been 3 consecutive years of sponsorship "FINA fina Diving World Series", this year will be the Olympic Games in Brazil in 2016 for the Chinese diving team gold cheer.

Internationalization is another main line of the future development of nvc. With the launch of the country along the way strategy, NVC in brand localization strategy worldwide is rapidly advancing, not only in Brazil, the Middle East, Australia and Southeast Asia key layout branch, is now in the global more than and 40 countries and regions set up institutions.

As NVC brothers, with LED chip as the main Elec-Tech intends this year with the national industry, the acquisition of foreign fund enterprise lighting assets, has been submitted non binding offer letter in January 2016, the current negotiations is still in progress. It is understood that the bid is likely to participate in multinational Elec-Tech lighting giant OSRAM.

In 2015, NVC revenue 3 billion 850 million yuan, an increase of 10.8%; the LED lighting products revenue 2 billion 220 million yuan, an increase of 81%; the annual net profit of 55 million 760 thousand yuan, to achieve profitability. Since 2014 the internal conflict of storm, 2015 NVC gradually restored dealers last year's total of 3529 stores, and 24 O2O (integration of online and offline experience store) construction, will put this mode into stores.

This year, NVC and China how to further expand the cooperation effect; after holding NVC, Elec-Tech will gain another victory in overseas acquisitions, during these problems Wang Donglei within 12 days of the conference did not make a positive response.

For more information about LED, please click on LED network or pay attention to WeChat public account (cnledw2013).