We have the responsibility industry rise and fall

In recent years, China lighting industry output value of more than 20% annual growth rate of rapid development, and the emergence of a number of outstanding brands, such as OPPLE, Huayi, Lonon, NVC, Wright etc.. In 2006, OPPLE in the transition of "the same song" to the Volkswagen brand; OPPLE, Huayi's products have been "Chinese famous brand" title, Lonon World Cup games, and was named "A Well-Known Trademark in China NVC"; the introduction of Softbank venture capital, very strong in the lighting field; Wright, neo-neon in in December 2006, it is listed in Hongkong; there are 40 enterprises products at the same time won the "national exemption product" title. All in all, in 2006, China's lighting industry has made remarkable achievements.

From 1983 to 2006, China lighting industry has experienced product, channel, brand and other three phases: before 2000, the beginning of reform and opening up, lighting product demand, as long as the products out there to make money; after 2000, with the increasing number of enterprises, the competition began to upgrade, lighting enterprises have begun to attach importance to the construction of channels, and set up the marketing team, kaijiangtuotu stationed all over the country; in 2002, with the advent of the media industry "Guzhen Lighting", the lighting industry information channel is opened, the sharp increase in the number of enterprises, upgrade the competition again in the media, under the promotion of small and medium-sized enterprises lighting brand awareness awakening, by 2006, the industry well-known enterprises such as OPPLE, Lonon has already begun the transition from industry brands to the Volkswagen brand.

However, compared with the international lighting giant, whether it is financial strength, technical strength, Chinese back lighting enterprises only Wangyang brand. 2008 Beijing Olympics, which is the Chinese people a feeling of exaltation upon fulfillment of the event. But it is understood that the Olympic Games in Beijing home court museum construction project, PHILPS lighting almost occupy more than 60% share, of which Qinhuangdao water sports center, Beijing shooting Museum and the Tianjin Olympic Sports Center Stadium (indoor part) and so many Olympic venues lighting large single are PHILPS football into the bag. The national brand enterprises or do supporting projects, or become a foreign brand OEM manufacturers.

At the same time, compared with other industries, China's lighting industry in the national economy is extremely humble position. At present, the proportion of lighting industry in China's light industry is still very small, accounting for only about 1/28. On output, the annual output value of 144 billion yuan relative to household appliances, machinery, textile, automobile, IT and other industries, only their 1/5, 1/10, and 1/20; on the scale, the overall size of the home appliances, lighting enterprises than the IT industry is not worth mentioning. Although the number of China's lighting enterprises reached more than 8 thousand, but the annual output value exceeded billion yuan enterprises less than 30, small enterprise scale, financial strength is weak, weak anti risk ability has become a bottleneck in the development of lighting enterprises to control the growth of.

We are responsible for the rise and fall of the industry. Faced with this embarrassing situation of China's lighting industry, as the industry's mainstream media, "lighting vision" is duty bound. Since the second half of 2006, after a thorough investigation, repeated demonstration, President Yao Xiaohong decided to develop a prosperous industry development strategy and media industry, the growth of enterprises "bundled" and "strategic objectives" lighting horizon revealed in January 2007 1 to the industry in the next 5 years, "lighting horizon" will use their own advantages and integrate various social resources, and focus on supporting 30 domestic lighting enterprises to enter the capital market in the United states!