Wei Wang: the introduction of LED technology, with the ultimate car lighting innovation

In recent years, international raw material prices, rising gas prices, exchange rate fluctuations, the labor cost increases under the impact of the average profit rate of less than 5, 6% of the general lighting manufacturers, one fell dead. Five years ago, with the ordinary light bulb industry started in the face of price competition, Wei Wang, also severely attack the plight of survival. Wei Wang general manager Chen Weihan decided to Shenzhen, since the introduction of new equipment, from the original low technology of ordinary light bulbs to electronic products is gradually across the LED market, but in the positioning, Wei Wang still locked its expertise: light bulb for vehicle.

Technical standard of LED, non ordinary light bulbs can be compared. In order to understand the direction of the LED market, Wei Wang spent more than 1 years, by way of trade, the introduction of LED lighting, from the familiar LED market demand. Subsequently, Wang Wei use strategic alliance mode, looking for the good cooperation, mutual aid and cooperation through technology research and development, develop the manufacturing technology of LED lamp. Chen Minghuang said, a home LED car lamp bulb factory to learn technology, but also to enhance the Weiwang manufacture and application of LED, they just hit it off. The development of innovative products, it is the key from the Red Sea market prices Wei Wang breakout. In the initial stage of LED, one of Chen Weihan took three or four was originally made of ordinary light bulb master, from a table up slowly. After that, he more actively poaching talent from training students and related electronics factory, technology level gradually lift products.

In addition, Wei Wang also sought to Taiwan area in Hsinchu Science Technology of Austrian aid, such as by gongxueshe research and development capabilities, to ensure product quality and innovation. Chairman Chen Minghuang said, Wei Wang's appeal, is different, full production of core technology products, to ensure that the product is not easy to be copied. After the transformation of 4, 5 years after the battle of 5-6%, from Wei Wang jumped to seek profit, gross margin of nearly 2 into the LED vehicle manufacturer, let Weiwang in bad times, Deus ex. Its outstanding performance, more let a car in Taiwan area in China with production of listed companies after mergers and acquisitions may inquire about prestige. But the final decision on Weiwang careful consideration, and independent production and sales of their products and to give up.

Source: LEDinside