What is the most important lighting enterprises?

Introduction: lack of domestic LED industry standards, the entire market competition and disorder.

At present, the domestic LED lighting enterprises are in a critical period. On the one hand, with the global energy crisis and the deterioration of the environment is increasing, governments gave great support for the fourth generation light source LED technology, coupled with the maturity of LED technology, LED lighting to replace the traditional energy-saving lamp trend has become the consensus.

This means that LED lighting enterprises are facing a very huge market. However, on the other hand, the lack of domestic LED industry standards, the entire market competition and disorder. Now the technology can develop the 10WLED bulb lamp products, completely replace the 100W incandescent lamp. Means that the era of LED lighting alternative to traditional lighting has come. But the domestic LED lighting market is still in a low degree of competition in a large extent, the remaining lag effect. Perhaps 3-5 years, the domestic market conditions LED into millions of households will be basically perfect, such as industry testing standards, macroeconomic policy, industrial chain maturity, performance indicators have been available. By then, the LED industry is bound to face a brutal reshuffle, in the face of such a fierce competitive environment, the survival and development of enterprises is the primary factor? Product, brand or technology? Whenever mention brand building, the majority of enterprises will be placed in the brand building function within the marketing system, as a supporting role to treat. But to some extent, the product represents the brand. "Product" is the origin and the root of the brand. Ensure good product quality, and increase the added value of the brand as much as possible, is the foundation of brand building, lay the foundation, in order to cultivate consumer credit awareness. LED lighting is different from the traditional lighting, it is very poor quality differentiation.

Quality LED lighting products with high luminous efficiency, low power, no flicker, energy saving and long service life, meet the users of the light distribution, brightness, color temperature, color index, heat and other needs, will eventually pass the test of time to form a good brand effect.

Inferior low LED lighting products only after the light, low light efficiency, light fast, powerful strobe and short service life, the comprehensive quality level than traditional lamps, although the price of such products is very low, will be eliminated, the brand effect is out of the question.

With the rational return of consumers, they will pay more attention to price, rather than simply look at the price, will choose the real energy-saving lighting products and professional services to provide corporate brand. The development of LED lighting industry for many years has proved that LED lamp is one of the most ideal lighting tools for human beings, and LED lighting has beautified the whole world and has penetrated into every field of human life. However, LED lighting technology needs to innovate and develop new technology, new materials, new technology and new products to meet the growing demand. LED industry need to technological innovation to achieve high efficiency and low cost, the design requires a new thinking to obtain new materials, new architecture. Technological innovation to bring new weather LED lighting, new life.

To sum up, the enterprise only produced with the core competitiveness of the products, can in the increasingly fierce competition environment be praised by all the talent shows itself leadership brand, and how to create better products is dependent on technology. So want to become bigger and stronger, we must uphold the "credibility first, quality first, customer first, service first" business philosophy, starting from their own, continue to strengthen its core technology research and development and innovation ability, good product quality, provide more cost-effective products to meet the market demand for the vast number of consumers.