When the Chinese market becomes a global arena

"As far as I know, in 2020, Chinese solar renewable energy accounted for the overall energy consumption will reach 15%, solar power generation will reach 1 million 800 thousand kilowatts, you will be in the 10 city to install 100 thousand LED lighting lamp, is really very powerful. "

When Daniel heard familiar like to talk these let me feel strange figures, I don't believe this Big Dutchman has never once been China.

In 2009, Chinese became the driving engine of world economic growth, lively controversy whether "eight security" in China are still many foreigners, I talked it is unbelievable but also maintain growth during the recession.

Like Daniel, many ordinary Westerners began to pay attention to the distant country. My friend, a consultant, told me that when she returned to the United States in mid, she found that many people in the small cafe were talking about how China was. In the birth of the concept of China, in 2009 the company in China on the subject matter in Wall Street has been sought after, Chinese companies to do overseas IPO is also more likely to receive a warm reception.

The same as the previous round of economic cycle adjustment, foreign investment seems to be more sensitive than domestic enterprises to seize the opportunities in china. In 2008, only 45.7% of Chinese live in towns, which in Latin America, the European Union and the United States are respectively 79%, 73% and 82%. So, in 2010, China's economic restructuring, liberalization of household registration policy and accelerate urbanization will be like the end of the last century, the same as the housing reform to bring profound changes in Chinese society. Thus the birth of the consumer market, the urbanization market, the new energy market and the ability to adjust the volume of mergers and acquisitions are favored by foreign investors.

In the new energy forum held around 2009, everywhere is a piece of foreign faces. Mr., who is a LED, told me that he was planning to put a 10 year old LED light on the Chinese market, and has been preparing for two years. In the passion for foreign investment enthusiasm at the same time, a veteran of the business of Auden's ideas are somewhat worried. "The local government which will buy products for 10 years, often for new infrastructure investment to the officials of funding, in the understanding of these new China still have a long way to go. He said to me.

Really can show the foreign investment in China competitiveness or multinational giants who have rooted in China, as well as in the institutions in China EU Chamber of Commerce, the American Chamber of Commerce in China mall steeped for more than 10 years "China". They understand China's business rules, but also a better understanding of China's business unspoken rules".

Last year, due to the multinational headquarters of many multinational "ischemia", China's FDI data had a rapid decline, but when the global economic recovery, has been positive for four consecutive months of growth. The global financial crisis exacerbated by global overcapacity, and European and American households deleveraging and unemployment are rising, consumption recovery will be relatively slow, in addition to aging and late urbanization economic demand is limited, which makes the capital to return to emerging markets.

Under such circumstances, 2010 is not only the most complex year for China's economy, but also a year for China's domestic enterprises to face increased competition. At the end of last year, the Royal Dutch Philips Electronics Ltd announced a high-profile enter in the end and economic type medical equipment market Chinese occupy 75% of the market share of the low-end market, but also to the "lukewarm" life of domestic enterprises struck a warning.

From the end of the fourth quarter of last year, the major multinational companies in Europe and the United States have published annual report shows that these giants are more than the speed of self repair of the imagination of the people. Although the domestic enterprises in the Chinese plan to stimulate domestic demand and enjoy a certain policy dividend, but in innovation ability, management level and staff with foreign giants still have a large gap, accelerate their adjustment is a common task for the state-owned enterprises and private enterprises.

In the adjustment of economic structure in the future, not actively participate in foreign investment is difficult to complete, in the past China export led economic model, the proportion of foreign-funded enterprises in Chinese exports more than 50% of the foreign investment in the past, but also in the future to make enormous contribution to economic Chinese.

But in the Chinese market from the beginning of this year to accelerate the global arena, the domestic enterprises ready?