Who can make OLED soar, mobile phone or TV?

A competition of two Asian giants display is brewing, will make the organic light emitting diode (OLED) technology has become a mobile application and independent television field and a new strong force, whether wired or wireless products are so. Currently, the two active matrix OLED (AM-OLED) manufacturers - SONY and Samsung SDI, will look at different areas. ISuppli, chief analyst at small and medium size display Vinita Jakhanwal said that Samsung SDI is now committed to the mobile phone market, while SONY is locked in the future of AM-OLED tv. Taking into account the huge market potential and applicability of AM-OLED in small screen TV and handheld devices, it is not difficult to understand the two giants to promote the enthusiasm of OLED. It is hard to say that one is successful, the other will fail. "We expect SONY to launch in 2007 AM-OLED TV sales are not. "Jakhanwal says. SONY launched the product in the market, just to declare it can make OLED tv. On the other hand, Samsung SDI display market is more practical, according to Jakhanwal, its monitor has been used in five products. For example, several mobile phone companies in Japan are using Samsung SDI manufacturing AM-OLED display, and NOKIA has launched a mobile phone using the monitor. On 2008, Samsung SDI market performance will be more eye-catching. Jakhanwal said, we expect the AM-OLED market will reach 10 million units shipments, the overall size of $225 million. 2008, Samsung SDI will lead the market, and occupy more than 70% market share. At present, Samsung SDI is the only manufacturer of mobile phone manufacturers with AM-OLED. Taiwan Chi Mei Electronics (CMO) subsidiary odd crystal Optoelectronics (CMEL) is the only one batch production of AM-OLED manufacturers, but its products have not been used for any end product. 2008 AM-OLED TV is expected to sell 13000 units, revenues of $8 million. In the last quarter of the 2007 International Summit held in the flat panel display degree (FPD International 2007 Forum), Samsung SDI research center executive vice president of CTO Ho Kyoon Chung in the theme of the speech, announced the development route, the company OLED panel, he said: "in the mobile display industry, monochrome to color change the formation of the first wave; high resolution TFT panel is second wave; and the AM-OLED panel will become the third wave. By 2010, the OLED panel market size will reach $3 billion 700 million. "The DisplaySearch Study Group senior vice president Barry Young said the company is expected in 2008, with sychip (TPO Displays) and LG.Philips (collaborative LG electronic) add to the Samsung SDI, SONY (Chi Mei) and the commercial production of camp, will drive the development of AM-OLED industry. Sony Corp chairman and CEO Howard Stringer in the recently held in Tokyo press conference, SONY will play in the promotion of market acceptance of OLED's role as the extremely elegant and valuable prophecy. "Our investment in the OLED TV program is serious and serious. He said. Stringer OLED admitted that in the short term gains will not be great, but the business cycle the next round is about "innovation", OLED will enable SONY to regain some of the design concept is overwhelmed with admiration for. Insight Media consultant Art in its display blog, summed up: SONY recently decided to suspend production of rear projection TV, indicating the trend of the industry to flat panel display is accelerating. "Given the fact that SONY is one of the companies that push new TV monitors (such as OLED), it is not surprising that they have to give up something. Berman wrote. SONY, the first of its kind to listen to the current PSP, has shown that it has both the will and the ability to succeed in the amazing electronic field. But in the field of OLED, SONY is trying to counter the strong power of Samsung SDI.

Source: Electronic Engineering album