Who will be the end of the traditional Home Furnishing lighting "with"?

Only a few of the key indicators to become a boss, and now some of the first line of the brand has long been far behind the two or three line of the brand. Such as sales, the number of channels, brand influence, etc.. Perhaps it is no exaggeration to say that all of the Zhongshan Ancient Town home lighting companies together, perhaps less than half of the people of a certain brand of sales.

The boss of the traditional home lighting, the industry's arrival is more widely recognized. I don't have who is long winded, so as to help people make the advertising too. Only a few of the key indicators to become a boss, and now some of the first line of the brand has long been far behind the two or three line of the brand. Such as sales, the number of channels, brand influence, etc.. Perhaps it is no exaggeration to say that all of the Zhongshan Ancient Town home lighting companies together, perhaps less than half of the people of a certain brand of sales.

However, the competition is not always the king, the so-called second-line, is only temporary. There is a saying that "the generation of talented people out of the mountains, the leading edge of hundreds of years," for the market economy, do not have to say that a hundred years, can lead a few decades, more than a decade, is a miracle. Now a certain brand of home lighting, count down, has been far ahead of his colleagues for nearly ten years. Next, who is the Terminator? My conclusion is simple: it is certainly not within the scope of the ancient town of enterprises, nor is the existing lighting industry enterprises. And is likely to carry capital and technology advantages of the industry outside the enterprise. LED era, this kind of enterprise is peripheral sharpening and look at fiercely as a tiger does.

Why is this so? Why so far? Say two more macro reasons.

First, the pattern of problems, two is the problem of myopia.

That pattern, more mystery, such as lighting of the town, the ecological environment here, more suitable for the production of small businesses, small business owners, small business, small business is done. The author refers to the physical product level manufacturers, not referring to finance, real estate category. Some large enterprises only, it can not bear ecology here, a few years ago to the North eastward, gone. Indeed, the ability to have the size of the people, but the pattern is not all of a sudden out of the pattern behind, is the vision, thinking, practice, tolerance, is the spirit of the world first. There is no way to grow trees in the saline alkali land, the building can not be built on the sand. It is not suitable for the growth and development of large entities. As for why? Perhaps, with his first day of the formation of the location of the business district, and then dig deep, saying that some of the unpleasant words. I stop right there.

As for myopia. It is possible that the industry is the main reason for the end of the line brand enterprises. Think that year, home appliances channels in the department store, professional market, individual small stores is how the scenery unlimited, home appliance shopping malls become residents of the mainstream channels to buy home appliances. Is almost the time in 2 to 3 years, most of them are the one or two class market was almost utterly routed, Gome, Suning hutch monopoly. The author in the home appliance industry colleagues or business partners, almost all diverted; interestingly, when playing "terminator" role of the home appliance chain, it is likely to be "the end", the electricity supplier, to bring new mode to all-powerful potential, is playing a new role of "terminator". In the past, Kodak and Fuji is very bullish, imaging market is almost their monopoly, digital technology, just a few years time, the Kodak and Fuji play completely out of civilian images suffer a big, market, today, they said, as if there is a space for one person in the special lighting industry; it is said that taking MBA School of materials in the case, they serve as marketing myopia patients, typical failure, repeatedly out to share with others. And become a lesson in the future; in the past, Motorola and NOKIA is how brilliance, "apple", Motorola disappeared, retired. NOKIA is helpless, channels facing collapse. "Cup and wash" always in the industry different time and again and again. It is interesting that the invention of digital cameras, even Fuji, and Fuji has become a digital image of the abandoned market. More interesting is that Android system is the first for a NOKIA takeover, and then a group of "experts" on the NOKIA Android assessment system is the so-called "embarrassing", it.

Who will be the end of the traditional Home Furnishing lighting "with"? Prologue has been opened, the show is still in the end, let us wait and see!