Why Chengdu lighting lighting set off a "business tide"?

In the golden palace, magnificent, eight benefits, the river several veteran professional lighting city under the guidance of last year opened a new lighting city has four. With the expansion and development of the city, the professional market will become more and more intense competition. So in the lighting industry downturn in the environment, the situation of the various lighting City, how to deal with the dealer and how to deal with coup.

Chengdu, a "fortune" Global Forum on the city, also favored by the lighting industry, so many investors in droves. Nearly two years of Chengdu major professional lighting stores such as bamboo shoots after a spring rain like after another, let Chengdu set off a tide of opening". In the golden palace, magnificent, eight benefits, the river several veteran professional lighting city under the guidance of last year opened a new lighting city has four.

With the expansion and development of the city, the professional market will become more and more intense competition. So in the lighting industry downturn in the environment, the situation of the various lighting City, how to deal with the dealer and how to deal with coup. Passenger traffic is scarce in Chengdu city and surrounding Lighting City, found that in addition to the senior gold palace, brilliant, Yi Fu River, eight traffic a little more, several other lighting city is relatively deserted, few traffic. But rarely move out from the city lighting dealers, as some good brand; some rely on the "repeat" to maintain sales; some success be promoted step by step. Insiders said that the Chengdu lighting market has long been saturated, not the more the better, the reason why the opening is still in the commercial real estate speculation.

After analysis and summary, there are four reasons for the lack of Chengdu Lighting City traffic:

First, the high vacancy rate of the house. On the face of Chengdu in recent years, many real estate sales, large and small office buildings, housing abound. But many real estate are real people buy, the actual number of people living in the house. Most of the people who buy a house is to do investment, after the decoration is not one of the reasons for the purchase of home improvement market is less.

Second, now the building of affordable housing throughout the country, the economic application of the housing authority is a unified procurement of housing decoration materials. As a result, and the housing authority is a good relationship between the enterprises accounted for the advantage. Housing Authority directly from the enterprise procurement, so it will not go through the store, which is the cause of the lack of light market traffic.

Third, the development of e-commerce platform. Part of the consumer directly through the online purchase orders, cheap and easy to operate.

Fourth, Suning, Gome, IKEA and retail supermarkets have lamps for sale, which attracted a part of the retail Passenger flow. Lighting market is great, but the brand is much and miscellaneous, give a person a kind of "squandering charming eyes" feeling, than to the retail supermarket convenient.

These factors lead to sharp decline in traffic lighting market, the advantages of the traditional channels (distributors) in entering the LED era, the channel gradually diversified, the advantages of traditional channels have been lost, the dealer should adjust good mentality to face reality.