Winter: Lighting giant is still small and medium enterprises pain contraction

In the winter of the global economy, the lighting industry can not escape this winter. Recently, investment bank Goldman has again inject the domestic leading enterprises NVC lighting, this is the first time to date Goldman funds into the domestic lighting industry. Although the current lighting industry has Rainbow Night situation, but NVC firmly in the international route and the international giants in maintaining a sufficient strong competitiveness. Suffered the pain of contraction of small and medium-sized enterprises in Zhejiang and Hui Lighting Technology Sales Manager Fu Chunming in the Ningbo Yuyao area has witnessed dozens of small and medium-sized enterprises have closed down lighting. The company mainly exports to Europe and the United States market, with annual sales of 200 million yuan. Director Chinese lighting learned long Wang Jinsui had publicly claimed that the pace of development has been better than before a few months, there was no problem for this year's earnings temporarily, but it is difficult to judge the situation next year. Recently, Guangdong Lighting Appliance Association released the investigation report operating conditions of Guangdong lighting electrical enterprises shows that about 60% of enterprises said sales increase, and the increase in 8% to about 79%, but these enterprises have a certain scale of production. In terms of operating costs and profits, the majority of the operating costs of the lighting companies surveyed were between 10% and 20%, and most of the decline in corporate profit margins was between 10% and 20%. As one of the lighting appliance production base in Guangdong, the 80% lighting enterprises are small and medium enterprises. These small and medium-sized enterprises are faced with the problems such as the aging of marketing channels, the weak brand competitiveness and the low ability of product development. The investigation report also shows that, at present, a major problem facing Guangdong lighting industry is the decline in the overall level of profitability. The report quoted the relevant data to do further explanation: in the first half of this year, Guangdong lighting industry profits fell by about 24%, while the national lighting industry profit growth rate of about 12% over the same period. Insiders said that although the scope of the survey is relatively small, can not fully reflect the problem, but see only a small part, remarkable grim situation of lighting industry, or in front of. Lighting giant brisk performance but some lighting giant grade on the scale is still brisk performance. For example, NVC's performance in the first half year-on-year growth of 76%, overseas market growth is reached a staggering 300%. FSL, the company's accounts are perennial maintained 800 million -10 million in cash, even in the first half of this year, stock losses 117 million yuan, the second half of the focus on the development of industry, in October three T8 production line production. Earlier, a survey Chinese Association of lighting lighting industry: in 2008, 70% of enterprises at a loss, the enterprise of 20% flat, only 10% of the profit of the enterprise. The pressure of profit, can be said to be heavy pressure in every region, every enterprise. For emerging industry Rainbow Night situation, NVC chief assistant Shi Yongjun think this is normal. A few years ago, many companies to help others do export orders to make money soon, but we will be the first seven years of money have been invested in the brand and channel construction, the last three years before the profit, which is the market to give us the return. Shi Yongjun said that this is entirely a strategic vision of the enterprise decision. In recent years, the domestic first-line well-known home appliance brands such as Haier and TCL have been involved in the lighting industry, but until now the development is still not satisfactory.

Source: Southern Metropolis Daily