World Cup cited ratings frenzy LED dominate color TV sales"

Chinese appliance industry has gone through nearly 30 years of history, has experienced the change and adjustment, in the previous stage appears to be a new round of market.

Reporters learned that Gome in Jiangmen since the early June TV sales reached 7 million yuan to 8 million yuan, while the TV director said, usually a month sold only 5 million yuan to 6 million yuan, this performance was much affected by the world cup.

Color TV industry to join the sports marketing strategy

The nineteenth football World Cup in South Africa started in June 11th, but the world cup in China's home appliance industry has long before the war started the market.

Not only is the world cup, in fact, the Olympic Games, the Asian Games, the super, Universiade and other events are also home appliance enterprises sports marketing, brand awareness platform. According to the reporter, the majority of household electrical appliance enterprises in a variety of ways to display their talents on the big stage of world sports marketing at present.

What is the charm of sports marketing? South Korea's Samsung, is a typical success stories. Sponsored by the 1988 Olympic Games in Seoul, Samsung Electronics in the world to establish a sales network and branches, the product is therefore to the international market, thus creating a brilliant Samsung today. Samsung has said: This is the direct result of Samsung's continued sponsorship of the Olympic Games brought about. "

The reporter, Haier, GREE, TCL, Zhi higher China is just a microcosm of household appliances enterprises play sports marketing brand in recent years, Changhong, SKYWORTH, YADU, Xia Xin Frestech, a large number of household electrical appliance enterprises have begun around the world cup, Asian Games and other sports marketing events. At present, the home appliance business collective Nuggets sports marketing enthusiasm can be described in full swing. Insiders said.

However, as a new marketing model and the breakthrough into the international market, sports marketing is more and more attention and favor of Chinese household electrical appliance enterprises. But experts also said that the sports marketing is the core of the brand culture to sports as a platform to enhance and surpass again, this is a system engineering. In addition, the sports marketing needs money, if the enterprise only spend money "enclosure" and not with "farmland", finally there may be expensive sponsorship fees into a "The loss outweighs the gain. burn campaign, and then lost the real marketing opportunities.

However, from the end of the sale of the home appliance industry in full swing sports marketing, did see sales growth. Perhaps, sports marketing can bring some positive impact.

World Cup triggered further expansion of LED market share

Under the influence of the world cup, the most important carrier of TV as currently showing the world cup, not only in sales have increased dramatically, even more noteworthy is that the world cup led to a large size TV market forward, LED has gradually become the mainstream of the market.

Bocom international "Securities Daily" said in an interview with reporters, LED TV to replace the CRT TV upgrading trend is clear, China's color TV industry to enter the LED TV as a mainstream product development stage, the future demand will maintain rapid growth, due mainly to the consumer based, further consolidate the national macro policy on household consumption the effect of stimulation and gradually release the domestic construction industry chain supporting. From the overall point of view, the forecast in 2010 China's LED TV sales are expected to grow by 35%, to about 31 million units.

This study predicts that was also reflected from the market, according to the data obtained from the reporter, Suning said that since the start of the promotion, large screen TV sales 46 inches, 47 inches or 55 inches from only the total sales volume of 30-35% rose to more than 60%, of which the most obvious increase LED. Currently, the domestic brands accounted for about 70% of the market share of LED. In addition, the United States has also said that the current GOME stores in LED sales have accounted for 40% of the total, compared to the previous 25% months have been greatly improved, the United States responsible person said, the current LED products have reached the largest share in history.

What causes the rise of LED color TV sales? With the implementation of energy-saving emission reduction and environmental sustainable development has become the theme of world development, "low carbon economy" and "low-carbon life" by more and more enterprises and consumer attention, LED TV with its low power consumption, light, high quality has been raised in the global scope of the replacement wave of CRT TV upgrade, LED TV clearly become the mainstream market. "Silver international express. The staff also introduced China's LED TV in 2009 on the explosive growth in total sales rose 98% to 23 million 250 thousand units, far exceeding market expectations, the proportion of the total color TV sales for the first time exceeded CRT TV TV market reached about 68%, become mainstream products, while the world cup seems to be played boost power.

LED future development of color TV space

LED color TV in our country is still lagging behind the speed of the world and the average level of developed countries, 2009 is a late outbreak, the future development of space. Bank of Communications International continues to say.

According to the Bank of international data show that after the rapid growth in 2006, China's LED TV in 2007 and 2008 growth rate is slowing down, sales rose respectively 65% and 71%, mainly due to China's flat-panel TV industry chain development speed is obviously lagging behind. Entered in 2009, on the one hand is affected by the economic crisis, LED panel prices fell sharply, while domestic brands have begun to strengthen the development of some modules, so that