Xu Citylink appeal: investment LED industry needs careful consideration

The name Xu Liancheng, enjoys a high reputation in the industry. He is currently Deputy General Manager, technical director, Guangdong lighting Lighting Co., ltd.. He has experienced more than thirty years of wind and rain in the lighting industry baptism, in the lighting technology to actively explore, quite attainments. From the traditional lighting to the development of the LED lamps are now in full swing, he has a unique R & D and marketing experience. He played for the Nanjing electric company, Nanjing Sanle Henderson Polytron Technologies Inc, Zhejiang Qiushi Information Electronics Co Ltd Senior Management a god of lighting. Back in the early 80s of last century, Xu Liancheng participated in the experimental third generation gas discharge lamp. Has long been engaged in landscape lighting, street lighting, stadium lighting design, and its own patented products into the Japanese market, the German market. Participated in the Olympic Games, "Water Cube" lighting experiment.

The lamp is my child

In Xu Liancheng's office, there are a lot of his own design works. He said, these are like my children, after inoculation and cultivation of long time, and finally a favourite work. Xu's idea of design is novel and creative, with modern sense and modern sense. Beijing Xiangshan maple leaf, guzheng love, space flying, flying eagle, Xixi dolphin, Mercedes Benz sports car, underwater submarine is really every tree and bush, clouds, can inspire his creative inspiration. In his office is filled with the sample he designed, he introduced these "vitality" of the lamp, the eyes full of passion. He said, I like to study the culture around, every trip to a city, we must first look at the city's culture, especially the design of street lamps, but also to focus on the infiltration and development of local culture. He admitted to: LED street lamp shape of the development direction must be colorful fantasy simulation, is unmatched by conventional lighting. In addition, Xu Liancheng lecture courseware is also very delicate design, the use of a large number of cartoons on the content of his speech was just described. Like all sorts of things, we have to sigh Xu Lian perceptual.

LED lighting industry: middle big two small

Xu Liancheng should be said to be a person full of artistic temperament, talking about the future development of LED lighting, but he has shown unusual reason. He believes that the current development of the LED industry is not very balanced, there are two small middle large phenomenon. That is, too many companies focus on the middle part of the LED industry chain - packaging production, while the upstream chip R & D and downstream technology application research and development is very little. First of all, the chip is the key, LED lighting application development is also very important, such as the relevant color temperature, lamp efficiency, light, heat, shape, and so need to have greater progress.

LED industry, repeated consideration, prudent investment

Xu Citylink appeal, I hope the voice of the media to tell those who are ready to invest in the LED industry, the boss must be careful investment. At present, a lot of enterprises on the investment of LED is too blind, resulting in good products on the market. He believes that to allow more people to understand and grasp the LED industry in the right direction, do not let it repeat the mistakes of the footwear industry in Wenzhou. However, some of today's LED Street enterprises to enter the misunderstanding and the blind investment of some bosses sigh. LED light source as the fourth generation of light source revolution, there is no doubt that LED replace the original gas discharge lamp is only a matter of time, the future is bright, the road is tortuous, Xu Liancheng said.

At present, the traditional lighting is the biggest competitor LED, at the same time by outdoor LED lighting optical light, temperature, illumination uniformity, quality, appearance, restrict customer service service etc. there is a certain resistance in practice. The field of indoor LED lighting is still in the initial stage, but at this stage, many enterprises have made indoor LED lighting products, and has been listed, but technically, the price often appear a lot of problems. Overall, the indoor LED lighting in the domestic promotion now is not the time, really need to promote open at least three years, mainly depends on the upstream of the LED development and progress, we look forward to the arrival of spring LED.

Xu Liancheng finally summed up his point of view with a sentence, we have to pay attention to the polar bear in the cold winter snow is how the details of the predator, so the boss has to bear the LED polar bear. You want to have a capital transfusion function, confidence, perseverance, to settle down to real the real product development efforts, grasp the quality is the enterprise at this stage should do homework, take the powerful fists clenched.