Yang Yuanqing criticized DELL direct Lenovo will cripple both

On November 11th news, said in an interview with Lenovo chairman Yang Yuanqing the day before, in order to promote the Lenovo brand globally, Lenovo will also take two direct sales channels and marketing strategy, and equal treatment. At the same time, Lenovo achieved to rival Acer's performance to give praise, and hope that Acer and Lenovo can build a successful brand Chinese PC.

According to DigiTimes reports, Lenovo in the second quarter of this year after the completion of the merger and acquisition of IBM PC, the management of the two aspects of the reorganization. Currently, Lenovo has four regional sales headquarters. New York sales headquarters is responsible for the North American market, Paris sales headquarters in Europe, the Middle East and Africa market, Beijing sales headquarters is responsible for the Asia Pacific and Japan market. In 2006, Lenovo also plans to set up sales headquarters in India.

Currently, most PC vendors believe that the global PC market has basically saturated, and expressed concern about the limited growth prospects. But Yang Yuanqing is relatively optimistic that emerging markets such as China and India will become the potential driving force for the future of the global PC market. Yang Yuanqing said, according to the consumer division, the global PC market can be divided into two parts: one is the type of relationship to large enterprises (relational) of the consumers, two is the transaction type to small and medium enterprises and individual consumer oriented consumers (transaction).

In the past, IBM's PC business focused on the relationship between consumers, accounting for up to 75%. Prior to the acquisition of IBM PC business, the transaction type of consumer accounted for Lenovo's Chinese business 60-70%. From this point of view, Lenovo and IBM PC are complementary. In the future, the association will treat the relationship between the consumer and the transaction type consumer.

In addition, in China, Lenovo has passed the 2000 regional channel partner reputation. In other emerging markets, Lenovo has adopted the same strategy. Of course, not only through channel sales, but also to establish partnerships with the current business.

In addition, Yang Yuanqing also believes that Lenovo will become the world's first successful merger of other PC business, and be able to compete with DELL. Yang Yuanqing said that DELL's direct sales model is difficult to solve the problems faced by China and other large emerging markets. In the global PC market, no one company can beat all competitors through a model. The direct selling model is applicable to the relationship between the consumer and the developed country market, but not for the transaction consumer and emerging markets. Lenovo is a two pronged approach to take different strategies in different markets.

Yang Yuanqing finally said: "for a long time, Chinese brand has always been to give people the impression of" cheap "and" bad "impression, but the recent performance of Acer to Lenovo made an example. Changes in the overseas consumer brand Chinese views, we must learn from Acer."