Yongle 2 billion tablet weekend intervention price cuts may be about 30%

Yongle will enter TCL, companies such as SONY flat-panel TV production, procurement of raw materials and design.

Yesterday, Shanghai Yongle announced in advance, a one-time payment of 2 billion yuan, commissioned by the TCL ($200 million), Changhong (200 million yuan), SONY (200 million yuan), Haier (120 million yuan) and other 19 flat-panel TV manufacturers direct purchase of flat-panel TV screen, and will buy products with product design style, style in one fell swoop into the flat-panel TV, procurement, production, sales of the three links.

Although Wing Lok said, to the weekend to announce the magnitude of the price cuts, but the industry according to the Lok Lok to the manufacturer's prepayment amount is expected to be about 30%.

June 2004 to the year of June 2005, China's flat-panel TVs have dropped more than 30%, some products even fell nearly half. But at the end of last month, on the 2005 Chinese flat-panel TV Development Forum, Samsung, Toshiba, LG, Hisense and other home appliance manufacturers also agreed that the current mainstream flat-panel TVs have dropped to million, flat-panel TV prices can be operated in space has been greatly compressed, prices will gradually reduce the amplitude and frequency of and stable. In this regard, the industry believes that the current gross margin of flat-panel TV production at about 20%, while the Wing Lok to lower the price by 30%, it will be in the screen to find a breakthrough.

Shanghai Electronics Industry Association Secretary General Han Jianhua said, China's flat-panel TV prices remained high, the key lies in the "screen" need to be imported, but consumers always have high expectations of price, maintain a wait-and-see attitude, and businesses are used after the first sale for sale, so that no one dares to manufacturers the volume of imports of "screen" to drive down costs, consumers and manufacturers for manufacturers together into mature, consumers wait for the price of the consumption cycle.

At present, the mainland flat-panel TV screen, mainly imported from abroad and Taiwan, China, the procurement costs have reached more than 60% of the total cost.

And the payment of the payment in advance of the Lok wing, will share the risk of manufacturers peatlands purchase screen. Yongle revealed that as early as 3 months ago, Yongle already hit to manufacturers to import the "screen", the output has been implemented, Yongle in collaboration with manufacturers, manufacturers will greatly increase the scale of production, will promote the overall flat-panel TV prices fell 30%, and can effectively restrain the price rise.

Major contracts in Yongle with 19 companies at the same time, Suning revealed and Haier will this month launch a flat-panel TV, and that will be directly involved in product development process after the implementation of mass customization, buyout.

The industry believes that the home appliance industry in the mining model, the purchase of goods has been a large proportion of custom, which has led to the recent price of home appliances avalanche. With the advent of flat-panel TV technology differentiated products, as well as the channel into the specific production sectors, the era of large-scale purchase of flat-panel TVs buyout has come, and the price will be lower.