Zhang Baoquan called on the government to intervene in the Chinese digital film standard game

China "like TD-SCDMA become the three international standard of 3G, China digital film should have its own international standard!" In the face of the DCI alliance dominated the 7 major Hollywood film companies (digital film Standard International Union for the next generation) step by step, real estate developers, is also the first private digital cinema Chinese era China Chairman Zhang Baoquan believes that Chinese develop digital cinema machine own standards of the conditions are ripe.

Zhang Baoquan in an interview with reporters yesterday revealed that in October, he will bring her to the United States to receive digital projector detection. In the eyes of Zhang Baoquan, China digital film standard has become the last straw to avoid falling into the Hollywood Chinese digital movie lifeline hand "".

"China film standard has matured"

Reporter: many people think that you apply Chinese digital standard unrealistic film.

Zhang: they do not really understand the significance of this matter, this is not a technical issue, but a strategic issue.

Reporter: because DCI has threatened the Chinese digital film market?

Zhang: China's digital cinema screen is the largest in the world, there are more than and 160 cinema lines. However, no China digital projector, almost all of Kodak, Dolby, Chinese digital projector is following the United States, the film technology and content of American strength is tantamount to dominating standards.

DCI standards have been integrated into the right factors, control factors. DCI specifies that the producer must use Thomson, HP's technology, and content providers can be directly authorized on the Internet, which means that the content of the company through the network to the world. DCI is moving from technical standards to market standards.

Reporter: so do you think the loss of patent fees is only on the one hand?

Zhang: Yes, the most important thing is not 10 thousand yuan patent fees, but the content of the market monopoly control. The exhibitors must have the right, otherwise, it will result in unfair trade.

Declare the Chinese standard is to break the monopoly of content providers. I think, China standard digital cinema machine has matured. According to the Chinese market, China can set up management control procedures in the machine, which is very necessary in the Chinese market. In the United States there are a lot of cinema is the content of the business investment, but China is not, the screening Union should also have a license to display the license, through which to protect the interests of the exhibitors, and content providers bargaining.

"It is necessary for the government to push this matter"

Reporter: how about the progress of reporting standards? What is the government's attitude towards the matter?

Zhang: I do not have a formal declaration, the declaration documents are still prepared, but I do not think there is no problem. Our machines are up to the standard, and the Chinese government needs to push it.

Reporter: what impact will China's standard on the domestic digital film market?

Zhang: what we are talking about is the game rules". China's film market is huge, but there is a lot of uncertainty. WTO transition period is coming to an end, Japan, Europe and the United States and China to talk about the cultural industry, and the cultural industry must be the core of the largest audio and video.

Japan had a lot of public opinion that SONY's biggest flaw is that the acquisition of Columbia, but I think on the contrary, it shows that SONY has been found, the content industry may decide our technology.

The development of digital film according to the standard of DCI is three, but we have Dolby and Kodak, their DCI projector a price of 1 million yuan, and we only 150 thousand to 200 thousand yuan. But if you want to add the right to display on the machine, only written into the standard, DCI union may authorize.