Zhongguancun home appliance chain stores were significantly affected by the traffic impact

During the national day, in addition to the dragon, tophere, Pacific, trade and other traditional strong electronic city still maintained a strong flow of people, the other part of the mall has been the home appliance chain Gome, Dazhong's menacing impact.

At present, large and medium, Gome, Suning and other home appliance retail giants have been in Zhongguancun or surrounding shops. Two months ago, the large and medium-sized electrical appliances is last year after the three chain stores under the cloth "siege of Zhongguancun", and 300 million yuan was invested for digital product promotion, and claims to subvert the Zhongguancun electronics stores mode with "30% low average price advantage". In September and early October Computer Festival Golden week two hot season, have invested heavily into electrical appliance chain.

As early as a few weeks before the golden week, several major appliance chain giant has been added to the major media crazy version of publicity, promotional efforts significantly increased. In addition to the introduction of a variety of ultra low price special machine, and for consumers to prepare a dazzling gift dinner. Suning, Gome and other from the middle of September, the introduction of a variety of promotional list, ahead of the eleven golden week market. And more is the use of the usual means of extending the Business Hours, various "family gift" plus, so that consumers are difficult not to move.

Under the home appliance store in the storm, the flow of people, the sea and other electronic city was affected, and even trade, the Pacific is not as good as before, all this can not be said for "spoiler" and the home appliance chain business related.

At the same time, Zhongguancun stores are also actively counterattack. Electronic City market director Li Zhongjin said, in the current market on the north side of tophere building the second phase of construction, is currently preparing to start after the completion of the two tophere settled one or two layer stores set up sales outlets directly by major IT vendors, and direct the implementation of unified cashier system, which create a new model in in the retail business of Zhongguancun electronic market. This will lead to more intense competition in Zhongguancun.