Zhongshan LED lighting enterprises to adopt new marketing model to explore the domestic market three pronged

Recently, LED Chinese in Xiaolan Kyushu city held Chinese MBA Zhongshan Alumni Association LED lighting industry conference, deputy secretary of Guangdong Province Association of lighting, Guangdong lighting research institute director Liu Jun, to the more than and 40 LED lighting business owners advice, take the "new marketing model to explore the domestic market + exhibition city the traditional channel + e-commerce" three pronged. This year, affected by the international and domestic economic situation, the domestic LED line.

From 2013 to 2018 will be the five year of LED lighting gold. Therefore, you must seize the opportunity to business owners to innovative marketing model to open up the domestic market. Recently, LED Chinese in Xiaolan Kyushu city held Chinese MBA Zhongshan Alumni Association LED lighting industry conference, deputy secretary of Guangdong Province Association of lighting, Guangdong lighting research institute director Liu Jun, to the more than and 40 LED lighting business owners advice, take "Exhibition City + traditional channels and electronic business" a new marketing model to explore the domestic market.

Zhongshan LED lighting enterprises to adopt new marketing model to explore the domestic market three pronged

This year, affected by the international and domestic economic situation, the domestic LED industry appeared more obvious overcapacity, many of the LED Lighting Companies in Zhongshan are also caught in the business dilemma. In the face of many difficulties in the current LED lighting industry, LED lighting enterprises how to break the bottleneck of industrial development? Liu Jun believes that in addition to enterprises through the improvement of supply chain system, accelerate product development, reduce production cost, improve the degree of mechanization, specialization, high quality and other means of marketing personnel, to enhance the core competitiveness of enterprises. Also the innovative marketing mode, exhibition city, e-commerce and traditional sales channels three together.

In recent years, the domestic LED exhibition city such as Zhongshan Xiaolan LED Kyushu bamboo shoots after a spring rain, Guangzhou City, Optics Valley City, Shenzhen Southern China City, Chengdu China International Plastic exhibition city LED, the set of products, experience, trading, procurement, distribution, branches or offices or headquarters, customer service and technical service host center, logistics, technology incubators and other functions in one, the development of LED lighting industry plays an inestimable role in promoting. "