Zhuhai fire force released AMV3.0 by the technology advantage of expanding video market

(Actions Semiconductor) on the Zhuhai fire before the release of the new upgrade of the third generation of advanced video technology (Advanced Media Video, AMV3.0). According to reports, the latest key technology is to support a larger screen resolution (QCIF, 176 * 144), while being able to play more than AMV1.0 and AMV2.0 clear picture quality. In addition to supporting the film format commonly used on the network, but also convert Flash animation format.

Zhuhai fire force Senior Product Manager Li Qiang, AMV3.0 is a video engine specifically for the actions of a new generation of ATJ209X series SoC development. The technology is more competitive than the AMV1.0 and AMV2.0 video technologies widely used in the ATJ208X Series in 2005. According to reports, AMV1.0 and AMV2.0 is a large number of market technology in early 2005, and the vast majority of market share of video MP3. Both in terms of stability or conversion efficiency, are leading competitors technology. AVI file conversion, for example, AMV technology conversion speed is about 8-9 times the competitors. AMV supports full format video and SWF conversion, and its competitors on the ASF, RM, MOV, DVD format are not supported, but can not support Flash animation.

Li Qiang pointed out: "the advantages of AMV video engine is a website support AMV movie download has on the network, for ordinary users, this is the most convenient, but also the most attractive thing; MP3 player is popular, popular with the MP3 file on the Internet are inseparable."

For video MP3 technology, can be traced back to 2004. As early as August 2004, was still a 1 inch 65K color OLED period, Juli has developed the MTV1.0 and MTV2.2 video technology, allegedly than its rival video products (in October 2005) for a year ahead of time.

Li Qiang said: the current ATJ209X series of video playback also need to be converted through specialized software, but our next generation of SoC products will be able to directly support the current mainstream video formats." The company's next generation products using the MIPS kernel, can be more excellent speed data processing. Li Qiang added: "of course, the continued development of the AMV4.0 format can still be supported on MIPS. Moreover, in the MIPS platform, the third party design companies and manufacturers can be based on their needs, free to play their expertise in technology, in order to provide them with more effective help in the fierce competition in the market."