09 years LED LCD TV development was a breakthrough in domestic brands need to actively layout

2009 was the LCD TV industry known as the first year of LED, in this year, LED backlight TV finally stepped down high altar, came to ordinary consumers. Although the current LED backlight LCD TV price is still cheap, functional design and other aspects of the defect, but its high brightness, excellent picture, more energy saving and other advantages will make it more popular in 2010.

As more brands to join LED backlight LCD TV camp, due to fierce competition and cost decline, I believe that soon LED TV prices will also be more amiable and easy of approach.

09 years LED backlight LCD TV market

Annual brand pattern

Samsung, SONY LED backlight LCD TV market accounted for half the proportion of attention

Figure (2009) China's most popular users of the top 10 LED backlight LCD TV brand rankings

Figure (2009) China's most user wide attention to the proportion of LED backlight LCD TV brand distribution

2009 China LED backlight LCD TV market is the most popular brand is a Korean brand Samsung, get attention ratio reached 26.5%, followed by the Japanese giant SONY LCD TV, pay attention to the proportion of 25.2%, two brands total occupied more than half the proportion of attention, set moderately high. The domestic brand Hisense to focus on the proportion of 17.1% ranked in the top third. This has a great relationship with Samsung, SONY brand in the field of electronic products. It is reported that in Jiangsu, Kunshan Konka days before the construction of a wholly-owned module factory, the factory will be the main LED backlight module development and production. In addition, last year only to enter the field of LED TV Hisense group's LCD module production line two has also been put into production. Although the attention of domestic brands less than 50%, but the old TV manufacturers are also promising, have increased investment in the field of LED tv.

Overall highlights in the China LED backlight LCD TV market Chinese brand advantage, advanced technology of functional diversity. The new year, domestic brands need to catch up.

Two, the mainstream brand trend

Is concerned about the pattern of change, SONY focus on the largest decline in

(Figure) 2009 Q1-Q4 Samsung, SONY, Hisense, SHARP LED backlight LCD TV brand concern trend

Concerned about the trend of pattern change of main brand Chinese LED backlight LCD TV market in of 2009. In the first quarter of SONY to get its first mover advantage on the proportion of 44.2%, Samsung, Hisense and SHARP are concerned about the ratio of less than 20 percentage points, far from. But in the fourth quarter, due to the major brands to force the attack in this new field, SONY was South Korean giant Samsung to catch up.

Samsung in the fourth quarter interest ratio reached 24%, an increase of 10.4% compared to the first quarter. While SONY's fourth quarter concern is only about 20.1%, compared with the first quarter to reduce the number of more than 24.1%. Hisense and SHARP concerned about the proportion of the trend is relatively stable, which concerns the proportion of Hisense's fourth quarter compared with the first quarter increased by 0.3%, while SHARP fell by 6.6%.

Domestic brand analysis

Because the domestic LED TV channels listed in a relatively short time, low permeability, although the price of imported LED and TV compared to the general about 30% lower, but experts believe that the domestic LED TV competitive advantage is not fully manifested. But also for the domestic color TV companies, and in the field of LCD TV because of the lack of core less screen and subject to similar outside, the current domestic LED TV manufacturers are also subject to the upstream industry chain of foreign LED backlight module companies. Research firm Displayseaerch latest survey report pointed out that in the LED LCD TV module shipments, South Korea's Samsung Electronics is currently ranked 91% in the first place. LED TV companies in China are currently almost all modules purchased, which will affect the extent to which their profit margins.

In this regard, experts believe that the domestic color TV enterprises competing to launch new LED TV at the same time, need to actively layout in the upstream industry chain, through investment panel, chip, module, as soon as possible to narrow the technology gap with foreign brands, to reverse the unfavorable situation of heteronomy. It is to follow this development ideas, including Hisense, Tsinghua Tongfang and other domestic color TV companies have begun to invest in the construction of LED LCD module production line, to achieve the strategic layout of the upstream industry chain. Moreover, at this stage the domestic LED backlight industry has a certain scale, which also laid the foundation for the further development of domestic LED tv. In Shenzhen and the Pearl River Delta region, gathered more than and 700 LED companies, the formation of a more complete industrial chain, accounting for 44% of the country's LED industry. Overall, the development of China's LED TV industry has a good technical foundation.

In making up the lack of upstream at the same time, compared with foreign brands, domestic LED TV business this year is to play close to the domestic consumer demand, functional innovation in the design and development of LED TV, such as television equipped with energy saving and environmental protection, network television, high-definition video playback and other new features, these new features will become the domestic LED TV compete with imported brands selling.

In this case, experts predict that the next 35 years, with the domestic color TV enterprises continue to make breakthroughs on LED TV core technology and industrial chain matures, domestic LED TV costs will be gradually reduced, the product line will be more abundant, the production in this Chinese brand will win greater market space, and is expected to surpass foreign the brand's market share.