20 thousand and 70 macroeconomic factors affecting China lighting industry

All the people are affected investment

Overview: 2007, Chinese stock market as a head of cattle run, the Shanghai index rose to more than 5 thousand from more than 1 thousand at a point, the stock market across the board. In this case, the national stock sentiment was greatly moved, almost to the whole people are stocks, the situation. Due to the large number of funds to invest in the stock market, the capacity of residents is virtually suppressed. Effect: according to the newspaper news personnel stationed around the station, lighting dealers made it clear that this year the stock market to attract a lot of good market had prepared renovation of housing consumers directly leads to a decrease in sales of lighting products. On the other hand, dealers have come up with some of the money to join the stock market, reducing the investment in the operation. In this case, the lighting industry sales have been greatly affected.

Response: the transfer of investment has become an indisputable fact, therefore, more consumers to become an effective way to avoid the impact of the stock market. For many lighting manufacturers, make the channel construction work, the development of the county and township market, take the initiative to find the project customers, vigorously carry out brand construction and propaganda, improve the comprehensive service level, only to strengthen their ability to survive in a rapidly changing market.

Central bank interest rate hike

Profile: since March 2007, the people's Bank of China, the six rate hike, the time is: March 18th, on, on, on, on, on, on, in September 15th and in the year of December 20th, in the year of the year of the year of the people's Bank of China in the year of the year of the people's Bank of China in the year of, in the year of the. After the six increase in interest rates, one-year deposit and loan interest rates were raised by 1.62 percentage points and a total of 1.35 percentage points, the one-year benchmark deposit and loan interest rates were raised after the year was $4.14% and $7.47%, respectively. Combined with the determination of the central economic work conference next year of tight monetary policy, preventing excessive investment and overheating of the economy to the plain to the world.

Effect: raising the interest rate for lighting enterprise funds tight, will undoubtedly increase the difficulty of the use of funds, the bank loans to enterprises, it also increased the amount of loan, increase the financial burden of enterprises. Similarly, the interest rate hike also affects consumers, home buyers due to increased mortgage repayment pressure, it is possible to reduce or abandon the housing renovation plan, which affected the sales of lighting products. Next year's tight monetary policy, it will increase the difficulty of corporate loans from the bank, the lighting business expansion has a certain impact.

Response: lighting enterprises is still in a strange stage, for the use of the capital market so that the lighting enterprises can enhance the learning aspects of financial capital, and to the use of funds with different investment portfolio, or through different channels to absorb investment funds. For consumers to reduce the phenomenon of the purchase of light products, dealers need to start from the product, image, brand, publicity, etc., to attract consumers to buy desire.

Accelerate the pace of building new countryside

Summary: in February 21, 2006, the CPC Central Committee and State Council on promoting the building of a new socialist countryside, issued a number of opinions, that is, since the reform and opening up the central eighth documents. In 2007, the pace of construction of new rural areas was accelerated significantly, and the per capita income of farmers increased significantly. On this basis, in October 28, 2007, the "People's Republic of China urban and rural planning law" was promulgated and implemented in January 1, 2008, marking the integration of urban and rural areas in china. China's rural areas enter the period of rapid development and standardized management.

Impact: the rural market promising, this is the majority of lighting manufacturers long-term consensus. Now, with the national emphasis on rural areas and new rural construction investment, the market prospects, to enter the rural market is imperative, in the channels and terminals for winning the competition, win the rural market, lighting enterprises will win the future. "Guzhen Lighting" (March 5, 2007 235th) the front page of "new rural area" marketing forum where a paper pointed out that the next three years, lighting enterprise competition will be the focus in the new countryside.

Answer: in the "new rural area" marketing in the article, the author gives five suggestions to develop new rural market; according to the newspaper Guizhou station staff feedback information, Guizhou odeer lighting and OPPLE lighting has in-depth rural sales. All this shows that the marketing of new rural areas is not difficult, the key lies in whether the enterprise has the determination, perseverance and thought to operate.

Rising global oil prices

Overview: oil prices have been an important factor affecting a country's economic operation. The second half of 2007, international oil prices rising again angry, repeatedly, close to $100 / barrel price line. In China, the national development and Reform Commission from November 1st raised the domestic refined oil prices, gasoline, diesel and aviation kerosene prices increased by 500 yuan per ton. By the impact of rising oil prices, many domestic production materials prices have been raised.

Impact: the impact of rising oil prices on the lighting industry is mainly reflected in two aspects, one is part of the raw material prices, product costs increase; the two is the rise in transport costs. Overall, rising oil prices led to increased operating costs.

To deal with the fact: in the face of rising oil prices, on the one hand, lighting companies need time management in the enterprise, strengthen the raw materials procurement and management, improve the production efficiency, and alternative materials; on the other hand, you need to make a fuss in the transport management, reduce the cost of transportation.