LED in the market of the fight in the misogynist

For Chinese printer market, 2007 is a year of trickle blurred, this situation is likely to continue until 2008, and 2009. Although the global IT industry is at a low ebb, but in advance of the printer market in 2007 was generally cautious optimism is expected. The results are showed that the advance was considered that media are too lazy to chrysanthemums after the Double Ninth Festival, printer mentioning but thrive, a second spring, the needle hit mortal prophet has become number one Bailey crow mouth; and is generally optimistic about the market is shifting people seem to show the upgrading of the industry to make laser printing market lost the past passion, the fierce competition to the market is full of variables...... It is worth mentioning that the first LED camp in the market battle towering.

Needle never die

The stylus printer is a pioneer in printers. In a very long period of time, the world's printer market is a monopoly. It is worth noting that, even today, technology has experienced countless generations of innovation, the needle hit the market still shines, and dominate the market is still a pioneer or world leader of printer technology, such as OKI.

Flexor calculation, needle type printer from 9 to 24 acupuncture needles, and then to today in many areas has been replaced by laser printing, has decades of history. Nevertheless, the needle is not as many people expected to die, but more robust, fully reflects the huge market space and the application of printer demand everywhere. The reason why the needle printer is lasting, with its low price, low print cost and ease of use are inseparable. However, compared with laser printing, the lower the print quality, the higher the working noise is that it can not adapt to the needs of high-quality, high-speed commercial printing needs. Therefore, only now in the bank, supermarkets, hospitals, transportation and other window industry can see it.

The market is always a fantastic side, the Chinese market is more so. The needle die prophecy was proposed 7 years ago, 7 years later, the needle is not dead, but according to the survey results, not only will not die, but has the development in the next few years, the total market capacity will be increased. This kind of development, the power of the growth comes from the sale of the bill machine first; next comes from the sale of the book machine. On the one hand, there is a great demand for the users in the industry; on the other hand, they are irreplaceable. In the past two years, some manufacturers have been in the design, promotion of some solutions, trying to replace the professional laser needle machine, but so far, has not been recognized by industry users.

As everyone knows, the laser machine to do the printing method is multilayer printing, continuous play, not copy, in addition to the print thickness requirements are more demanding; if the user uses a solution to change the background shifting system, the needle hit background system into LaserJet background system, banks, securities, insurance, postal etc. print a big demand for investment will be very high. This user is not acceptable; in addition, once the user uses these solutions, we have to use these solutions provider of professional paper, will be subject to these suppliers, this is for the vast majority of users, it is not acceptable. These are the user to give needle blue reason, can not change the existing defects and the needle, and the superiority of Jida independent. Therefore, in the Chinese market, not only the needle would not die, but may in the future 10 years period showed a strong vitality, the rheological now can not be expected, but the overall trend is more extensive and in-depth application.

Cage dilemma

However, we have to face a reality: whether the needle, or Jida, are currently in the market in the cage of wandering. In the IT industry in general downturn in the market environment, as a computer peripheral products, printers, of course, by the impact. Has not yet been released in demand, a new round of upgrading has not come before the market is lukewarm, depressed, the competition is fierce.

From the beginning of last year, various printer manufacturers have felt great pressure. This pressure comes from the weakness of the market, followed by the opponent's oppression. There are difficulties in technological innovation, product homogenization, channel management and brand building costs are increasing, users have become increasingly critical, the demand has become increasingly complex.

In this context, there is a performance of the printer manufacturers attracted the attention of the industry, the vendor on the world's leading provider of commercial printing solutions OKI. January 2007, OKI printer headquarters in Japan news release: including the needle printer, black and white LED printers and color LED printers, including the cumulative number of commercial printers to reach 30 million units. At the same time, the International Data Corporation (IDC) statistics on the 2006 printer market shows that play in the field of needle, OKI ranked second market China; playing in the field of color, OKI was 10 times higher than the industry average growth rate of growth. This is a very easy thing, this thing has two points worthy of attention: 1, OKI printer development Houjinshizu, in contrast with other manufacturers of weakness, showed that OKI Chinese strengthening strategy is very fruitful; 2, in the global scope, unique OKI, LED printing technology in environmental protection, energy saving, long life as the main features of the it has been recognized by the user.

LED printer market in China is not popular, mainly due to the Chinese market has not too many LED printer products