2008 small and medium size AMOLED display will enter mass production

According to the Display Search survey shows that in the first quarter of 2008, global AMOLED products market sales reached 2 million 88 thousand units, accounting for OLED (organic light emitting diode) market, an increase of fourth compared with the 2007 quarter of 24.2%. On the other hand, the market research firm iSuppli latest research report said that in 2013 the global OLED TV shipments will grow from 3000 units in 2007 to 2 million 800 thousand units, the compound annual growth rate of 212.3%. From the global sales revenue, in 2013 the global OLED TV sales revenue will grow from $2 million in 2007 to $1 billion 400 million, compound annual growth rate of 206.8%.

Through the introduction of this article will let you understand the following aspects: the status of major manufacturers - AMOLED; - AMOLED distribution capacity; the killer application and trend of - AMOLED.

, a major manufacturer of global AM-OLED condition

1 Sony Corp in the application of AM-OLED, the Japanese manufacturers are betting the large size of the TV market, with the focus on mobile devices such as mobile phone manufacturers such as Taiwan and South Korea are not the same. In addition to SONY has released 11 inch TV products, including the Japanese consumer electronics giant Toshiba, after SONY announced its entry into the OLED TV, has said it will enter the OLED TV market, and will be in the layout after the completion of the introduction of the 30 inch products directly. In addition, Japanese manufacturers EPSON and TMD also announced to cut into the OLED TV panel market. SONY after more than and 10 years of product development and production time delays, SONY announced in October 2007 in December 1st of the same year in the Japanese market officially released 11 inch AM-OLED TV, priced at 200 thousand yen, the monthly production of 2000 units, as the world's first commercial OLED TV. SONY believes that, although OLED TV can not immediately replace LCD TV, but the status of OLED in the thin TV market will likely exceed PDP, second only to lcd. SONY AM-OLED TV screen size is 11 inches, without backlight, quality is good, the response speed is 1000 times of LCD and TV, the thinnest at only 3mm. SONY is expected to release in 2009 large-size OLED TV.

2 Epson Corp Epson Corp in 2007 October announced the OLED panel of the company to overcome the bottleneck of material life is short, to half brightness life more than 50 thousand hours, and the small scale of production in the company's Fuji Nagano construction factory. In addition, at the end of October 2007 FPD International meeting, EPSON unveiled a 8 inch AM-OLED panel, a resolution of W800XH480, the brightness of 200 cd/m2, contrast ratio of 100 thousand to more than 1.

3 other Japanese factory TMD in 2007 April that will be developed in 3 years TV OLED panel, and began mass production in 2009.

4 South Korea and Taiwan manufacturers Samsung SDI and Taiwan manufacturers Qijing optoelectronics, to the third quarter of 2007, in the small size AM-OLED 4 inches or less, some preliminary results. Two manufacturers in the small size of the field of active research and development, a breakthrough in technical bottlenecks and yield; in the brightness of half life, the current Samsung SDI and odd crystal photoelectric launch of small size products, have been raised to more than 20 thousand hours. In size, odd crystal plan Samsung SDI and Taiwan launched 4.3 inches, 7 inches and 7.6 inches of products, production time in 2008, target applications for GPS, PDA mobile phone and digital photo frame; and in the large size TV layout of the future, South Korea and Taiwan from the mobile TV products size to the first use of OLED in portable applications in light saving the inherent advantages of large size, waiting for a breakthrough of OLED technology, it can go into large OLED TV market. Samsung SDI is the world's first mass production of AM-OLED panel manufacturers. Has the world's largest 4.5 generation AMOLED production line, the current monthly production capacity of 1 million 500 thousand to 2 to 4.8 inches of products, mainly used in mobile phones, PDA, PMP and DSC products. Its customers to Japan and South Korea mobile phone manufacturers, for example, the Japanese KDDI uses its 2.6 and 2.8 inches of products as the main phone panel. Samsung SDI is expected in 2008 will increase to 8 million month production target, and will launch a 7 inch WVGA panel, will be applied to digital photo frames and other products to expand product applications. It is worth noting that the 2008 production capacity, 80% ~ 90% has been booked by the customer. Samsung SDI company in the development strategy of AM-OLED is mainly focus on improving product quality and production yield. In addition, because AM-OLED has a thin, good quality, fast response and low power consumption advantages, therefore, the Samsung SDI products in the future are expected to use the majority of consumers will be willing to bear the price to buy AM-OLED 20~30% panel; under this premise, the Samsung SDI is expected in 2010 OLED product revenue will account for 20% of total revenue. Qijing photoelectrical by the parent company CMO 100% turn to investment, the initial positioning of OLED products (including PM-OLED) R & D and production, then focus on the AM-OLED panel production. Due to poor sales of PMOLED products before 2007, AMOLED product production schedule is also a few degrees delay, making the Chi Mei Electronics once considered the end of the odd crystal photoelectric. Fortunately, in the first year of the 2007 AM-OLED, the yield of the odd crystal breakthrough threshold, entered the production phase. Key Qijing photoelectric yield breakthrough bottleneck is odd crystal photoelectric actively cooperate with advanced technology vendors, including interactive technology signed licensing agreements with Kodak company, and UDC (Universal Display Corporation) signed materials and related technology authorization, thereby to by the rapid development stage and mass production stage.